Sales Director

Sales Head

Minimum Class X

Certified training for Sales Director (programme aligned to MES/ Q 0201 released by Media & Entertainment Skills Council)

Minimum - 8-10 years

The tasks a Sales Director is expected to perform include:

Leading the sales efforts of a media and entertainment company

Understanding the business objectives and developing sales plans, forecast, targets and budget

Finalising the structure of sales team and overseeing their sales efforts

Managing key clients and procuring new clients

Developing sales incentive structure along with the Business and Human Resources Head

Monitoring achievement of sales objectives

Proficient in reading and analysing audience and market information to derive trends that can aid development of sales strategies and plans

Knowledge of frameworks such as PESTEL and SWOT to derive information to aid development of sales strategies and plans

Knowledge on how to segment customers based on factors such as size of the organisation, sector, portfolio size and spread

Proficient in determining new segments that needs to be developed/targeted and the resources that would be allocated to it

Well-versed with key metrics to be tracked by segment to achieve the sales objectives such as conversion ratios, inventory fill-ratios, effective rates, etc

Knowledge of applicable legal and regulatory guidelines

Knowledge of Skilled in using sales forecasting methods and market estimation techniques to arrive at accurate sales forecasts

Training in customer relationship management and selling techniques

Good communication skills

Problem solving ability

Motivational skills

Customer centric

Good listener

Strong interpersonal skills

Critical thinking

Presentable personality

Team Leader

Calm and composed

Analytical thinking

Decision making ability

It is a bench job

Needs to handle a team of Sales Managers

Travelling is a part of this job

Part-time work and contractual jobs are not available

Work from home option is not available

Working hours

Working hours are 10/12 hours everyday for 5/6 days a week. This may vary from company to company

Shift system maybe available

Is the job suitable for a candidate with special needs?Maybe

This job is considered to be mildly hazardous or dangerous Health hazards include work pressure, rigorous travelling, etc.Occupational hazards include mental stress, over exertion, etc.

For candidates with up to 8-10 years of experience - INR 1,66,000 to INR 2,10,000 per month

(These figures are indicative and subject to change)

Overview of Film and Television Sector in India

The Media and Entertainment industry is one of the fastest growing sectors in the country. The television segment in India accounts for over 40% of the revenues. It also contributes to above 35% of the revenues to the Indian advertising industry. The film industry, on the other hand, has seen a tremendous growth and has become a brand name in the recent years. This has helped it to enter the international market.

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only). The Private Final Consumption Expenditure (PFCE) on Entertainment is expected to grow at a CAGR of 13% to 14% between 2008 and 2022.

About 100 to 120 persons are required to produce a movie. Keeping in mind the current employment, and the expected growth in different segments in the industry, we project that the total employment in the Media and Entertainment industry would increase from about 1 to 1.1 million persons in 2008 to about 4 to 4.1 million persons in 2022, an incremental human resource requirement of about 3 million persons. All these factors put together is only going to increase the job opportunities for a Sales Director across towns and cities in India.

Media houses across India

Radio companies across India

Newspaper companies across India

Across India

Will be updated

All NIIT Imperia centre for advanced learning across India

IL&FS Institute of Skills

Quantum HR Solutions


Career Partner Academy


Lease Services Pvt. Ltd

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