United States
Sector
Keyword
Marketing Manager
Marketing Jobs
Minimum ? B. Tech/B.E.in any discipline
Certified training for Marketing Manager-Line of Business (programme aligned to ASC/Q0504 released by Automotive Skills Development Council)
Minimum 4-8 years of experience in an R&D department
The tasks a Marketing Manager-Line of Business is expected to perform include:
Developing and maintaining marketing strategies to meet the company?s objectives
Evaluating customer research, market conditions and competitors' data
Designing and formulating complete branding and marketing activities for the assigned product portfolio
Supervising the implementation of the marketing plan
Managing the entire product life-cycle from strategic planning to tactical planning
Knowledge of conducting market research
Knowledge of studying and comparing competitors' products and services
Skilled in identifying potential customers and developing strategies to communicate with them
Knowledge of developing pricing strategies for OEM products
Basic knowledge of the financial aspects of OEM product development such as budgets, expenditures, research and development appropriations, return-on investment and profit-loss projections
Knowledge of developing distribution and network expansion strategies
Skilled in monitoring and analyzing market trends
Knowledge of developing incentive plans for he sales function
Familiarity with the methods and techniques of taking feedback from customers
Familiarity with local, national, and international factors affecting the sale and purchase of products
Knowledge of MS Office
Basic knowledge of Management Information System (MIS) as prescribed by the organization
On-the-job training for ASDC Marketing Manager Level 6 certificate holders
Postgraduate Degree/Diploma in Business Administration
Excellent communication and co-ordination skills
Customer-oriented Result-oriented Motivation skills
It is not a desk job
Needs to supervise a team of Marketing Executives
Travelling maybe required depending on company norms
Part-time and contractual jobs are not available
Work from home option is not available
Working hours
Working is 9 hours everyday for 6 days a week
Overtime and shift system maybe available depending on company norms
Is the job suitable for a candidate with special needs?No
One may develop occupational hazards like back/neck pain, stress, fatigue, etc.
For candidates with experience -INR30,000 toINR50,00 per month
(These figures are indicative and subject to change)
Trends in the Automotive Industry in India
The Indian automobile industry, the sixth largest automobile producer in the world, is one of the potential future markets in the world. The Indian automobile market has grown from a seller dominated market in the 1980s to a consumer dominated market today. The auto industry of India has grown substantially and is further expected to grow at a CAGR of more than 10% over the next 7 years. The Indian automobile industry is well positioned in terms of demography and geography as it can service both domestic demands as well as cater to the increasing demand in export markets. This rise of the automotive industry can be attributed to various factors like the growing economy, rising prosperity, increasing disposable income among consumers, easily accessible finance options, and an increase in the working population of the country.
Vehicle manufacturers
Cities across India
Will be updated
Engineering colleges across India