Sales Executive

Ad sales executive

Minimum Class X

Certified training for Sales Executive (programme aligned to MES/ Q 0203 released by Media & Entertainment Skills Council)

Minimum - 0-4 years

The tasks a Sales Executive (Media Org)is expected to perform include:

Closing sales transaction with new and existing clients

Identifying potential advertising sales clients like media agencies, Brand Managers and Marketing Heads of leading companies across industry sectors

Selling adinventorylike10secondadspots,banners,classifieds,textads,etc.

Well-versed with fundamentals of marketing and advertising

Knowledge of market and industry in which the client operates

Proficient in reading and analysing audience and market information

Ability to derive trends that can be used to pitch to a potential client

Knowledge of applicable legal and regulatory guidelines

Proficient in identifying sales opportunities while managing existing client relationships

Knowledge of life-time client value measurement methods

Proficient in positioning the company?s offering effectively to a potential client

Knowledge of drafting a sales agreement and other standard contracts

Proficient in persuasive selling techniques

Training in customer relationship management and selling techniques

Good communication skills

Problem solving ability

Customer centric

Good listener

Strong interpersonal skills

Critical thinking

Presentable personality

Team player

Calm and composed

Analytical thinking

Decision making ability

It is a bench work job

May need to handle a team of Management Trainees

Travelling is a part of this job

Part-time work and contractual jobs are not available

Work from home option is not available

Working hours

Working hours are 8/10 hours everyday for 5/6 days a week. This may vary from company to company

Shift system maybe available

Is the job suitable for a candidate with special needs?Maybe

This job is considered to be mildly hazardous or dangerous Health hazards include rigorous travelling, work pressure, etc.Occupational hazards include mental stress, over exertion, etc.

For freshers - INR15,000 to INR 20,000 per month

For candidates with up to 2-3 years of experience - INR 30,000 to INR 35,000 per month

(These figures are indicative and subject to change)

Overview of Film and Television Sector in India

The Media and Entertainment industry is one of the fastest growing sectors in the country. The television segment in India accounts for over 40% of the revenues. It also contributes to above 35% of the revenues to the Indian advertising industry. The film industry, on the other hand, has seen a tremendous growth and has become a brand name in the recent years. This has helped it to enter the international market.

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only). The Private Final Consumption Expenditure (PFCE) on Entertainment is expected to grow at a CAGR of 13% to 14% between 2008 and 2022.

About 100 to 120 persons are required to produce a movie. Keeping in mind the current employment, and the expected growth in different segments in the industry, we project that the total employment in the Media and Entertainment industry would increase from about 1 to 1.1 million persons in 2008 to about 4 to 4.1 million persons in 2022, an incremental human resource requirement of about 3 million persons. All these factors put together is only going to increase the job opportunities for a Sales Executive across towns and cities in India.

Media houses across India

Radio companies across India

Newspaper companies across India

Across India

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All NIIT Imperia centre for advanced learning across India

IL&FS Institute of Skills

Quantum HR Solutions


Career Partner Academy


Lease Services Pvt. Ltd

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