United States
Sector
Keyword
Marketing Manager
Social Media Manager
Minimum?Bachelors Degree or Diploma in any discipline
Certified training for Marketing and Social Media Manager(programme aligned to ASC/ Q1110 released by Automotive Skills Development Council)
Not Applicable
The tasks a Marketing and Social Media Manager is expected to perform include:
Designing and formulating the branding and marketing activities of the dealership
Co-ordinating with the sales and marketing departments of OEM
Developing and executing marketing plans for the promotion of the dealership
Managing social media strategies
Skilled in formulating and executing marketing strategies for the promotion of the dealership
Ability to design and manage marketing activities including those through social media
Efficient in conducting and assisting in market research surveys to gather customer insight
Proficiency in implementing the overall social media strategy
Ability to co-ordinate with the various internal departments and divisions
Efficient in monitoring and ensuring the effectiveness of the strategies
Proficiency in assigning or allocating budgets for promotional activities
Skilled in planning and implementing various local promotional activities to achieve the sales volume
Ability to maintain a healthy, safe and secure working environment
Knowledge of the latest technological advancements
Physically fit
On-the-job training is desirable for ASDC Marketing and Social Media Manager certificate holders
Postgraduate Degree or Diploma in Business Administration (preferably in marketing)
Ability to work independently
Hardworking and persistent
Result-oriented
Self-directed learner
Self-motivated
Team player
Good communication skills
Sense of time management
Problem solving skills
Technical bend of mind
Customer sensitivity
Exceptional entrepreneurial skills
It is not a desk job
May require supervising Marketing Personnel or Assistants
May require certain amount of local travel
Part-time jobs maybe available
Work from home option is not available
Working hours
Working is 9 hours every day for 6 days a week
Overtime is common Being self-employed is also an option. In this case, the working hours and days will be flexible.Shift system maybe applicable
Is the job suitable for a candidate with special needs?No
One may develop occupational hazards like constant contact with machine and car parts, tools, equipment, etc.
Health risks include exposure to extreme temperatures, mental and physical strain, etc.
For freshers -INR24,000 toINR32,000 per month
For candidates with experience ?INR41,000 toINR53,000 per month
(These figures are indicative and subject to change)
Domestic Sales
The overall growth in domestic sales during April-March 2013 was 2.61 percent over the same period last year while in March 2013 overall sales fell by (-) 7.76 percent over March 2012.
The passenger vehicles segment grew at 2.15 percent during April-March 2013 over the same period last year. Passenger cars declined by (-) 6.69 percent, utility vehicles grew by 52.20 percent and vans grew by only 1.08 percent during April-March 2013 as compared to the same period last year. However, in March 2013 passenger car sales further declined by (-) 22.51 percent over March 2012. Total passenger vehicles sales also declined by (-) 13.01 percent in March 2013 over the same month last year.
The three wheelers sales grew by 4.87 percent in April-March 2013. Passenger carriers grew by 8.58 percent during April-March 2013 and goods carriers registered de-growth at (-) 9.20 percent during this period.
Two wheelers registered growth of only 2.90 percent during April-March 2013. Scooters, mopeds and motorcycles grew by 14.24 percent, 1.53 percent and 0.12 percent respectively over the same period last year. However, in March 2013 all sub-segments of two wheelers, scooters, motorcycles and mopeds registered de-growth at (-) 3.18 percent, (-) 8.32 percent and (-) 4.54 percent respectively.
Self-employed
Automobile dealerships
Company-owned dealerships
Car companies
Cities across India
