Marketing Manager

Social Media Manager

Minimum?Bachelors Degree or Diploma in any discipline

Certified training for Marketing and Social Media Manager(programme aligned to ASC/ Q1110 released by Automotive Skills Development Council)

Not Applicable

The tasks a Marketing and Social Media Manager is expected to perform include:

Designing and formulating the branding and marketing activities of the dealership

Co-ordinating with the sales and marketing departments of OEM

Developing and executing marketing plans for the promotion of the dealership

Managing social media strategies

Skilled in formulating and executing marketing strategies for the promotion of the dealership

Ability to design and manage marketing activities including those through social media

Efficient in conducting and assisting in market research surveys to gather customer insight

Proficiency in implementing the overall social media strategy

Ability to co-ordinate with the various internal departments and divisions

Efficient in monitoring and ensuring the effectiveness of the strategies

Proficiency in assigning or allocating budgets for promotional activities

Skilled in planning and implementing various local promotional activities to achieve the sales volume

Ability to maintain a healthy, safe and secure working environment

Knowledge of the latest technological advancements

Physically fit

On-the-job training is desirable for ASDC Marketing and Social Media Manager certificate holders

Postgraduate Degree or Diploma in Business Administration (preferably in marketing)

Ability to work independently

Hardworking and persistent


Self-directed learner


Team player

Good communication skills

Sense of time management

Problem solving skills

Technical bend of mind

Customer sensitivity

Exceptional entrepreneurial skills

It is not a desk job

May require supervising Marketing Personnel or Assistants

May require certain amount of local travel

Part-time jobs maybe available

Work from home option is not available

Working hours

Working is 9 hours every day for 6 days a week

Overtime is common Being self-employed is also an option. In this case, the working hours and days will be flexible.Shift system maybe applicable

Is the job suitable for a candidate with special needs?No

One may develop occupational hazards like constant contact with machine and car parts, tools, equipment, etc.

Health risks include exposure to extreme temperatures, mental and physical strain, etc.

For freshers -INR24,000 toINR32,000 per month

For candidates with experience ?INR41,000 toINR53,000 per month

(These figures are indicative and subject to change)

Domestic Sales

The overall growth in domestic sales during April-March 2013 was 2.61 percent over the same period last year while in March 2013 overall sales fell by (-) 7.76 percent over March 2012.

The passenger vehicles segment grew at 2.15 percent during April-March 2013 over the same period last year. Passenger cars declined by (-) 6.69 percent, utility vehicles grew by 52.20 percent and vans grew by only 1.08 percent during April-March 2013 as compared to the same period last year. However, in March 2013 passenger car sales further declined by (-) 22.51 percent over March 2012. Total passenger vehicles sales also declined by (-) 13.01 percent in March 2013 over the same month last year.

The three wheelers sales grew by 4.87 percent in April-March 2013. Passenger carriers grew by 8.58 percent during April-March 2013 and goods carriers registered de-growth at (-) 9.20 percent during this period.

Two wheelers registered growth of only 2.90 percent during April-March 2013. Scooters, mopeds and motorcycles grew by 14.24 percent, 1.53 percent and 0.12 percent respectively over the same period last year. However, in March 2013 all sub-segments of two wheelers, scooters, motorcycles and mopeds registered de-growth at (-) 3.18 percent, (-) 8.32 percent and (-) 4.54 percent respectively.


Automobile dealerships

Company-owned dealerships

Car companies

Cities across India