Canvasser, Sales

Salesman Demonstrator

The tasks a Canvasser, Sales is expected to perform include:

Calling the customers in an allotted area and soliciting business for goods by creating buying interest among customers

Planning visits and going from door-to-door in the allotted area to promote the product

Explaining the purpose of the visit and introducing the product concerned to the customers

Following up the visits by calling again and finding out the result and views of the customers

Booking the orders and posting them to the delivery department for execution

Visiting old customers to find out their difficulties and requirements

Submitting the report on the canvassing activities conducted and making suggestions for improvement of sales to the employer

Proficient in introducing the products by showing samples, catalogues, etc.

Knowledge of the different methods of marketing and distribution

Proficient in explaining the uses, merits, durability and other distinguishing features of the goods to customers

Proficient in distributing literature and samples and giving demonstrations

Well-versed in finding out customer difficulties and requirements

Proficient in keeping a record of the orders booked and sales effected

Not applicable


Good communication skills

Presentable personality

Calm and composed

Relationship building skills

Team player

Good listener


Analytical thinking

It needs one to be on their toes

Need not handle a team

Travelling is a part of this job

Part-time work and contractual jobs are available in some cities

Work from home option is not available

Working hours

Working hours are 8/10 hours everyday for 5/6 days a week. This may vary from company to company

Shift system is available

Is the job suitable for a candidate with special needs?

The job is considered mildly hazardous or dangerous

Health hazards include target pressure, working for long hours, continuous travelling, extreme climate conditions, dust, etc.

Occupational hazards include body ache, mental stress, respiratory problems, etc.

For freshers - INR 15,000 to INR 20,000 per month

For candidates with 2-4 years of experience or more - INR 30,000 to INR 35,000 per month

(*This figure are indicative and subject to change)

Current and Future Trends of the Organized Retail Sector in India

The Indian retail industry estimated at US$ 435 billion is expected to witness a CAGR of 18.1% over the next 4-5 years and reach US$ 848 billion. Penetration of organized players is estimated to increase to 11% from the current level of 7% with the organized segment projected to grow at approximately 29% CAGR. The Indian retail industry has been growing at a steady pace fuelled by factors like changing lifestyles, rising disposable incomes, favourable demographics, and easy credit availability.

Retail is one of the largest employers of the Indian workforce with about 90% of employment concentrated in frontend/retail customer associate profiles at store level operations. Soft skills such as communication skills and interpersonal skills are the key criteria for employability for both entry level and middle level jobs at the store-end. This industry currently employs over 31 million people in conventional retail segments and an additional 7.6 million in specialized retail segments like QSR, auto and jewellery retail as on 2013. The employment base of the industry is expected to reach 40.4 million by 2022 in conventional retail segments and 15.55 million in specialized retail segments. This would translate into an additional 17.35 million employment opportunities during the period 2013-22.

FMCG companies across India

Town and cities across India

Will be updated

All commerce, science and arts colleges across India

Will be updated