Commercial Traveller, General

Touring Salesman

Travelling Salesman

The tasks a Commercial Traveller, General is expected to perform include:

Travelling in allotted areas and canvassing local dealers and consumers to buy the products

Planning daily visits to cover all the important dealers and consumers in the area

Discussing and finalizing the terms regarding sales, commission, credit facilities, etc.

Booking the order and forwarding it to the head office for compliance

Giving advance information to the dealers and consumers of the contemplated rise in prices, etc.

Ensuring that publicity material is properly displayed in the area

Submitting the report of canvassing activities and marketing conditions to the head office and making suggestions for improving the sales

Maintaining contacts with the officers of the head office to ensure that the orders placed are executed promptly

Proficient in introducing the products by showing samples, catalogues, etc.

Knowledge of the various methods of marketing and distribution channels

Knowledge of persuading intending purchasers to buy and stock the products

Proficient in collecting and analyzing data on customer demographics, preferences, needs, buying habits, etc.

Knowledge of the different ways in which product publicity can be ensured

Well-versed in preparing detail reports with regards to canvassing activities and marketing conditions

Proficient in keeping a record of orders booked and sales effected

Ability to deliver or arrange for the delivery of products to dealers if required urgently

Ability to collect payments for the products sold


Good communication skills

Presentable personality

Calm and composed

Relationship building skills

Team player

Good listener



Analytical thinking

It needs one to be on their toes

Need not handle a team

Travelling is a part of this job

Part-time work and contractual jobs are available in some cities

Work from home option is not available

Working hours
Working hours are 8/10 hours everyday for 5/6 days a week. This may vary from company to company

Shift system is available

Is the job suitable for a candidate with special needs?

The job is considered mildly hazardous or dangerous

Health hazards include target pressure, working for long hours, continuous travelling, extreme climate conditions, dust, etc.

Occupational hazards include body ache, mental stress, respiratory problems, etc.

For freshers - INR 15,000 to INR 20,000 per month

For candidates with 2-4 years of experience or more - INR 30,000 to INR 35,000 per month

(*This figure are indicative and subject to change)

Current and Future Trends of the Organized Retail Sector in India

The Indian retail industry estimated at US$ 435 billion is expected to witness a CAGR of 18.1% over the next 4-5 years and reach US$ 848 billion. Penetration of organized players is estimated to increase to 11% from the current level of 7% with the organized segment projected to grow at approximately 29% CAGR. The Indian retail industry has been growing at a steady pace fuelled by factors like changing lifestyles, rising disposable incomes, favourable demographics, and easy credit availability.

Retail is one of the largest employers of the Indian workforce with about 90% of employment concentrated in frontend/retail customer associate profiles at store level operations. Soft skills such as communication skills and interpersonal skills are the key criteria for employability for both entry level and middle level jobs at the store-end. This industry currently employs over 31 million people in conventional retail segments and an additional 7.6 million in specialized retail segments like QSR, auto and jewellery retail as on 2013. The employment base of the industry is expected to reach 40.4 million by 2022 in conventional retail segments and 15.55 million in specialized retail segments. This would translate into an additional 17.35 million employment opportunities during the period 2013-22.

FMCG companies across India

Town and cities across India

Will be updated

All commerce, science and arts colleges across India

Will be updated