CRM Manager

Customer Relation Manager

After Sales Service Manager

Minimum ? Bachelor?s Degree or Diploma in Business Administration

Certified training for CRM Manager (programme aligned to ASC/Q 0202 released by Automotive Skills Development Council)

Relevant experience of 3-7 years in CRM or Relationship Marketing

The tasks a CRM Manager is expected to perform include:

Delivering and maintaining the best possible standard of customer service

Performing the best sales and after sales processes

Proficiency in designing and developing the framework for better customer experience

Efficient in maintaining complete customer satisfaction

Adept in managing customer relationship and quality service

Efficient in planning and organizing work to meet expected outcomes

Knowledge of maintaining a healthy, safe and secure working environment

Skilled at supervising CRM and other sales-related processes

Knowledge of the latest technological advancements

Physically fit

Postgraduate Degree or Diploma in Business Administration

On-the-job training is desirable for ASDC CRM Manager Level 6 certificate holders

Ability to work independently

Hardworking and persistent


Self-directed learner


Team player

Problem-solving skills

Customer sensitivity

Good interpersonal skills

Attention to detail

It is not a desk job

May need to handle a team of Sales Personnel and Assistants

Local travelling is not a part of this job role

Part-time work and contractual jobs maybe available

Work from home option is not available

Working hours

Working is 9 hours every day for 6 days a week

Overtime is common

Being self-employed is also an option. In this case, the working hours and days will be flexible

Shift system maybe applicable

Is the job suitable for a candidate with special needs?No

One may develop occupational hazards like constant contact with machine parts, physical and mental strain, etc.

Health risks include exposure to extreme temperatures, chemicals, gases, etc.

For freshers ?INR12,000toINR25,000 per month

For candidates with experience -INR35,000 toINR60,000 per month

(These figures are indicative and subject to change)

Sales Numbers Indicate Turnaround, A Slow One Though

Car sales in India grew by 15.16% in August, 2014 as compared to sales in the same period the previous year. As per the data released by the Society of Indian Automobile Manufacturers (SIAM), a total of 1,53,758 units were sold in the domestic market in August 2014; the number was 1,33,513 units the previous year.

Maruti Suzuki India, Hyundai and Honda Motor are the top three car manufacturers in India. All three recorded a double digit growth in August 2014 as against August 2013. Maruti Suzuki had maximum domestic monthly sales i.e. 82,823 units, which is up by 30% against the sales for the same period the previous year. Car models that contributed the most to Maruti's growth include Swift, Dzire, Celerio and Ertiga.

The second biggest car manufacturer, Hyundai Motor India, sold 33,593 units in August 2014, registering a growth of 19% over the sales in the same month of 2013. Honda Cars India's growth rate for August 2014 was 27% as compared to the sales registered in the same period of 2013.

These numbers surely hint at an Indian automobile industry turnaround, albeit at a slower pace. Mr. Vishnu Mathur, SIAM Director General validates the same: "The auto industry is seeing a gradual increase and even the cumulative numbers are seeing improvements month-on-month. We can see a slow turnaround happening."1

To hold the market, automotive players focus attentively on customer relationship building and after sales services. This means there will be an increase in job opportunities for CRM Managers.


Automotive dealerships

Company-owned dealerships

Cities across India

Will be updated

Institute of Management Studies

Sri Sai Ram Institute of Management Studies

Kirloskar Institute of Advanced Management Studies

Balaji Institute of Telecom and Management (BITM)

Shri Dharmasthala Manjunatheshwara Institute for Management Development

Institute of Finance and International Management