Accounts Director

Client Service Director

Minimum Preferably 10th standard pass

Certified training for Account Director (Advertising Agency) (programme aligned to MES/Q0207 released by Media & Entertainment Skills Council)

Minimum experience of 6 years or more in related field

The tasks an Account Director (Advertising Agency) is expected to perform include:

Managing the client?s advertisement portfolio

Preparing the client?s advertising plan

Campaigning across a range of media vehicles including television, print, radio, digital, out-of-home, etc.

Fulfilling the client?s advertising needs and expectations

Defining the media plan over a set time-frame

Taking steps to meet client?s objectives within the budget

Selecting the most competitive and appropriate media for the client?s industry

Ensuring that the client?s requirements are understood and met

Evaluating the effectiveness of the advertising campaign at the end of the review period

Knowledge of the entire cycle of advertising process

Familiar with the fundamentals of advertising and marketing

Skilled in analyzing consumer behaviour and consumption requirements

Knowledge of developing a brand and communicating it through media vehicles

Skilled in selecting media vehicles and preparing a media plan

Skilled in estimating the costs involved with each media vehicle

Efficient in presenting the campaign to the client

Skilled in evaluating the effectiveness of the marketing campaign

Familiar with the applicable legal and regulatory requirements

Training in account management and advertising



Excellent communication skills


Good interpersonal skills


Hardworking and persistent

Decision-making skills

Analytical thinking

It is a desk job

May need to supervise a team of executives

Local travelling is not part of this job role

Part-time work and contractual jobs maybe available

Work from home is not available

Working hours

Working is 9 hours everyday for 6 days a week

Overtime maybe involved

Shift system maybe available

Is the job suitable for a candidate with special needs?Maybe

This job is not listed hazardous or dangerous under The Factories Act 1948 (section 87)

One may develop occupational hazards like poor eyesight, lethargy, joint pain, obesity, etc. if not taken care of

For candidates with experience - INR 70,000 to INR 2,50,000 per month(These figures are indicative and subject to change)

Adverting Prospects in India

According to a report released by McKinsey, the online advertising market in India will touch Rs 3,575 crore (578.13 million) by March 2015, a 30 per cent rise from Rs 2,750 crore (US$ 444.72 million) in March 2014, as per a joint study by the Internet and Mobile Association of India (IAMAI) and IMRB International. Of the current Rs 2,750 crore (US$ 444.72 million) digital advertisement market, search and display contribute the most, search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent, as per the study.

The advertising and marketing sector in India is expected to enjoy a good run. Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters. The rural region is a potentially profitable target. For instance, in the automobiles sector, the focus of two-wheelers on rural areas could mean more launches and more advertising spends. The telecom sector could see growth as well, driven by better smartphone penetration and service providers cutting down on prices. With the growth of this sector, the demand for Accounts Director (Advertising Agency) will also increase.

Advertising agencies

Business consultants

Cities across India