Retail Executive, Customer Executive, Sales Personnel

Minimum Preferably 10th standard pass Certified training for In-store Demonstrator (programme aligned to ELE/Q3202 released by Electronics Sector Skills Council of India)

3 months of relevant experience in company?s products

The tasks an In-store Demonstrator is expected to perform include:

Identifying the buying requirement of customers

Explaining the offerings of the retail store

Demonstrating the functions and features of electronic equipment and appliances

Helping the customer in choosing the right model of an appliance

Completing the sales transaction

Knowledge of the company and its processes

Proficient with product sale documents and manuals

Well-versed with the basic electronics involved in appliance operation

Equipped with moderate communication skills in English and local language

Skilled in presenting different types of selling, promotional methods, market trends, and competitorsproducts

Knowledge of basic computer operation

Proficient in educating customers on safety and handling of products

Knowledge of different types of customers and the after sales support provided to them

Not applicable

Patient and customer friendly

Polite and courteous

Quick solution provider

Hardworking and persistent

Effective communication skills

Good selling skills

Good convincing power

It needs one to be on their toes

Work from home option is not available

Part-time work and contractual jobs may be available

Local travelling is not a part of this job role.Need to handle a team of worker or helper

Working hours

Working hours are 10/12 hours every day for 6 days a week. This may vary from store to store

Shift system maybe applicable

Is the job suitable for a candidate with special needs?No

This job is not considered to be hazardous or dangerous.

Occupational hazards include minor electric shocks, back pain, leg pain, fatigue etc.

For freshers INR 8,000 to INR 10,000 per month For candidates with 1 year of experience or more - INR 10,000 to INR 12,000 per month (These figures are indicative and subject to change)

Emerging Trends in the Consumer Electronics Market in India

Consumer electronics is the largest segment in the Indian electronics hardware sector. The segment contributes to roughly 28% of the industry production of electronics in the country. This segment had an estimated turnover of 260 billion in 2009. Around 50% of the workforce is engaged in the production function of consumer electronics sector.

The current employment pattern in consumer electronics sector is expected to be about 0.9 million. Electronic components constituted the major proportion of exports with a share of 45% in 2008. According to "Human Resource and Skill Requirements in the Electronics & IT Hardware Sector (2022)" report, it is revealed that production of electronics industry is expected to increase from 844 billion in 2008 to 7,520 billion by 2022. This is a positive sign as it would result in an overall employment increase from the current level of 0.9 million to over 4 million by 2022.

Thus, there will be a steep increase in the employment opportunities for skilled personnel in the consumer industry as suggested by the NSDC report. This means that there will be a growing demand for In-store Demonstrators across the various towns and cities in India.

Retail stores across India

Electronics and appliance stores across India

Towns and cities across India

Will be updated

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