Sales Representative

Retail Sales Consultant

Sales Assistant

Sales Executive

Sales Officer

Minimum Preferably 12th standard pass Certified training for Sales Associate (programme aligned to RAS / Q0104 released by Retailers Association?s Skill Council of India)

Freshers (mostly training is on the job)Preferably 0-2 yearswork experience

The tasks a Sales Associate is expected to perform include: Providing personalized sales & post sales service support Maximizing sales through exceptional customer service

Conducting demonstrations of the products to the customers Explaining product?s features and benefits in a simple, effective and logical sequence

Helping customers to choose the appropriate product that matches their requirements

Identifying the right opportunities to tell the customer about additional products and in a way that promotes sales and goodwill of the organization

Identifying and taking the most effective actions for converting promotional sales into regular future sales

Making recommendations to the client in a confident, polite and persuasive manner without pressurising them

Informing the customer about applicable warranty, replacement/repair and annual maintenance costs (if applicable)Assisting and helping the customer through the complete processes of sales Planning and organizing the delivery of the product purchased

Recording the client information accurately and storing it appropriately in the company?s system

Maintaining client?s information confidential

Creating and maintaining a rapport with the clients, both new and existing

Taking regular feedback regarding the product and customer services from the existing customers

Solving customer service problems

Knowledge of how to determine the credit worthiness of a customer

Knowledge of various relevant technique and tools of selling

Knowledge of approved procedures and techniques for protecting personal safety when security risks arise

Detailed knowledge of various techniques for speaking and behaving in a calm way when dealing with emergencies and accidents

Detailed knowledge of various emergency response techniques

Knowledge of how to behave during an emergency

Knowledge of selling and promoting products

Detailed knowledge of the various features and benefits of the products

Knowledge of annual maintenance costs

Detailed knowledge of various techniques to close a sale

Knowledge of specialist products and its features

Knowledge of the competitor?s products in comparison to yours while highlighting your products

Up to date knowledge of the products

Detailed knowledge of how to promote products

Understanding of current market trends, seasonal trends, new brands, etc.

Ability to identify defects with systems and procedures

Knowledge of CRM software to collect customer feedback

Knowledge of how to identify the customer?s requirements

MS Word, Excel and Outlook

Quick ?Books CRM software to capture customer feedback and draw analysis

Fluency in Hindi/English and a local dialect

High on energy and motivation to perform

Good communication skills

Polite approach

Problem solving skills

Presence of mind

Alertness of mind

Accuracy in work

Eye for details

Multitasking ability

Time management skills

Effective teamwork

Maintaining relations



Planning and organizing skills

Customer-centric approach

Analytical thinking

It is a retail floor job

Need not handle a team

Does not require travelling

Part-time work and contractual jobs are available

Work from home option is not available

Working hours

Working 7 days a week with flexible working hours

Shift system available

Is the job suitable for a candidate with special needs?No

One may develop occupational hazard like body ache, fatigue, lethargy, etc., if not taken care of.

For a fresher - 15,000 - 20,000 per month

For candidates with over 2 yearsexperience - 25,000 - 30,000 per month

(These figures are indicative and subject to change)

Growth estimates and latest trends of retail sector in India

According to Global Retail Development Index 2014, Indian retail industry ranks 20th among the top 30 developing countries of the world. Indian retail market is expected to reach USD 1.3 trillion mark by 2020.

The Indian retail industry in the single brand segment that has received FDI equity inflows to the tune of US$ 159.17 million in the period April 2000?September 2014, according to the Department of Industrial Policies and Promotion (DIPP).

Increasing urbanization, rising aspiration, complimentary demographics, improvement in the standard of living, etc. are giving rise to the willingness and purchasing power to the Indian population.

There are various national and multinational companies that are investing on a large scale in the Indian retail sector.

All sorts of retail markets


Departmental stores

General stores


Speciality stores

Fresh food stores

Quick service food stores

etail shops, etc.

Cities across India