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Overview of Media & Entertainment Sector in India

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only).The Private Final Consumption Expenditure (PFCE) on Entertainment17 has grown at a Compounded Annual Growth Rate (CAGR) of 12.5% between 2000 and 2008. It is expected that the PFCE on Entertainment would grow at a CAGR of 13% to 14% between 2008 and 202218. Accordingly, it is expected that the industry would continue to record growth rates between 13% and 14% till 2013. Furthermore, on a long term basis, we expect that the Media and Entertainment

industry to grow at a CAGR of about 12% to 13% between 2008 and 2022.

Keeping in mind the current employment, and the expected growth in different segments in the

industry, we project that the total employment in the Media and Entertainment industry would increase from about 1 to 1.1 million persons in 2008 to about 4 to 4.1 million persons in 2022, an incremental human resource requirement of about 3 million persons.

Music schools blossom to cater to rising demand of music producers, engineers

When True School of Music launched in September 2013, only about 40 students enrolled at the institute, which promised contemporary education and state-of-the-art facilities. Three months later, its 19-year-old disc jockeying student Shayaan Oshidar performed a DJ set at the Sunburn music festival in Goa, a high-profile gig. Since then, Oshidar has performed at popular venues such as Blue Frog in Mumbai and High Spirits in Pune, and composed and recorded a track with electronic dance music producer Anish Sood.

Oshidar is now one of 200 students at the True School of Music (TSM), one of several institutes now dishing out new, niche courses in music, catering to a growing student market.

?Every year, almost 19,000 television commercials are created in India, for which only some 50 to 60 talented musicians are available. There are about 600 TV channels and 250 radio stations, all of which need original music, all the time. There is a huge demand for professional musicians now,says Ashutosh Phatak, rock artist and composer and co-founder of TSM.

India's digital revolution: Music industry embraces the digital age as non-Bollywood acts reach new audiences

You wouldn't think that a Dharavi-based band, who rap about corrupt cops and demand the legalisation of marijuana, would stand a chance commercially would youWell, you would be wrong.

Thanks to big music groups increasingly shifting business to the digital sphere, bands like DopeadelicZ (Dharavi Band) are now becoming much more in demand.

Granted, they will not be humming Bollywood tunes anytime soon, but music producers don't care. In fact, DopeadelicZ's willingness to break all the commercial rules of Indian music may make the new big-bad-boys of the Indian music world.

Devraj Sanyal, managing director at Universal Music in India, certainly thinks so. An avid musician himself, Sanyal has set the stage for the digitalisation of Indian music by Universal entering into a partnership with digital media agency Qyuki.

The result is nothing short of a revolution. Bands can just log in and send a web link of their music, which will then be evaluated by none other than A.R. Rahman and Shekhar Kapur. For the ones who pass, the sky is the limit.

"The music industry is changing," says Sanyal in a telephonic interview.

"In the next three and a half years, the majority of the revenue will come from an online brand consumer that partially listens to Bollywood, Rihanna, Lady Gaga, as well as indie-artists. We have shifted our base and today half our music is non-Bollywood tracks. We are ready for this next phase."