Marketing Officer, Business Development Executive, Marketing Executive, Sales Officer

Minimum Preferably graduate/BECertified training for Sales Executive (programme aligned to ELE/Q3201 released by Electronics Sector Skills Council of India)

Minimum 1 year in customer-facing job

The tasks a Sales Executive is expected to perform include:

Marketing and selling the products and services of the organization

Studying and analzing the consumer electronics market in India

Understanding the client requirement, and offering products and services to satisfy it

Co-ordinating with channel sales partners

Interacting with clients for sale of products and services

Knowledge of consumer appliances, functionalities and specifications Well-versed with all the company?s products

Proficient in communicating with customers in order to put them at ease

Knowledge of basic mechanics and electronics involved in the working of the appliance Adept with different type of selling and promotional methods

Well-versed with reference sheets, manuals and documents to read Knowledge of internal processes of the company and their significance Adept with computer operation and analysis of data in Microsoft Excel

Knowledge of different models of after-sales support provided by the company

Not applicable


Effective communication skills



Positive attitude

Good listener


Hardworking and persistent

Time management skills

It is not a desk job Work from home option is not available Part-time work and contractual jobs may be available Local travelling is a part of this job role May require supervising sales representatives

Working hours

Working hours are 9/10 hours every day for 5/6 days a week. This may vary company to company

Shift system may not be applicable

Is the job suitable for a candidate with special needs?Maybe

This job is considered to be mildly hazardous or dangerous

Health risks include stress, slip and falls, exposure to extreme temperatures, extensive travelling, etc.Occupational hazards include physical injuries, depression and anxiety, heart diseases, accident, head ache, infection, fatigue, etc.

For freshers INR 18,000 to INR 20,000 per month For candidates with 1 year of experience or more - INR 20,000 to INR 30,000 per month (These figures are indicative and subject to change)

Future Trends for Consumer Electronics in India

The consumption of electronics in India is expected to reach $400 billion by 2020.

Consumer electronics is the largest segment in Indian electronic industry and it accounts from 28% of the total electronic hardware production. The market of consumer electronics is expected to grow at a CAGR of 10 to 12 percent in future. Consumer electronic comprises of products like television, audio and video system, set top box, washing machine, air conditioners, etc.

The human resource directly employed in the industry is estimated to increasing from the current level of 0.9 million to over 4 million by 2022. This would translate to an incremental human resource requirement of about 3 million to 3.2 million in various functions like Sales Executives, Electronic Engineers, etc. by 2022.

Consumer electronic products manufacturer across India

Consumer electronic products distributors across India

Electronics and appliance stores across India

Towns and cities across India