Liaison Officer, Public Relations Executive, Public Relations Officer

Minimum Preferably Graduate in Psychology, Economics, Marketing, Sociology

Not applicable

The tasks a Publicity Officer is expected to perform include:

Preparing publicity material for the organization

Releasing the material through press, screen or radio/TV

Ensuring effective publicity for organization

Preparing news release scripts, salient features and other publicity materials to be published

Publicizing publicity material through appropriate media

Displaying the material at important places, exhibitions, films, newspapers, radio/TV and through personal contacts

Scrutinizing newspapers and magazines to collect news, to ensure effective publicity related to the publicized material

Touring area and contacting public to promote mutual goodwill

Liaising with press representatives

Proficient in developing & implementing publicity strategies & campaigns

Well-versed with preparing press releases, articles, publicity brochures

Adept with liaising with media

Knowledge of information management and engaging with users using Social Media

Well-versed with relationship management through promotional events

Expertise in:Touring area and contacting public to promote mutual goodwill

Maintaining liaison with press representatives

Computer skills Problem solving skills

Good analytical skills

Excellent oral and written communicational skills

Good organisational skills

Interested in current affairs

Ability to work under pressure

It needs one to be on their toes

May need to handle a team

Local travelling maybe part of the job

Part-time work and contractual jobs maybe available

Work from home option is not available

Working hours

Working hours are 10/12 hours everyday for 6/7 days a week. This may vary from company to company

Being self-employed is also an option. In this case, the working hours and days will be flexible

Shift system maybe available

Is the job suitable for a candidate with special needs?Maybe

This job is not listed as hazardous or dangerous under The Factories Act 1948 (section 87)

One may develop occupational hazards like body ache, joint pain, fatigue, stress, overexertion, etc.

For freshers - INR 5,000 to INR 7,000 per month

For candidates with 1 - 5 years of experience INR 15,000 to INR 25,000 per month

For candidates with over 5 - 7 years of experience INR 25,000 to INR 50,000 per month

(These figures are indicative and subject to change)

Overview of Media and Entertainment Industry in India

The Media and Entertainment industry is one of the fastest growing sectors in the country. The television segment in India accounts for over 40% of the revenues. It also contributes to above 35% of the revenues to the Indian advertising industry. The film industry, on the other hand, has seen a tremendous growth and has become a brand name in the recent years. This has helped it to enter the international market.

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only). The Private Final Consumption Expenditure (PFCE) on Entertainment is expected to grow at a CAGR of 13% to 14% between 2008 and 2022.

Keeping in mind the current employment, and the expected growth in different segments in the industry, we project that the total employment in the Media and Entertainment industry would increase from about 1 to 1.1 million persons in 2008 to about 4 to 4.1 million persons in 2022, which translates to an incremental human resource requirement of about 3 million persons. All these factors mean that there will be a huge demand of Publicity Officer across towns and cities in India.

Celebrities, Politicians, Sportspersons across India

Public Relations firms across India

Towns and cities across India

Will be updated

All colleges of Psychology, Economics, Marketing, Sociology across India

Will be updated