United States
Sector
Keyword
Online Marketing Manager
Internet Marketing Manager
Minimum ? Graduate in Marketing or Advertising or B.B.A in Marketing, Advertising or related field
Certified training for Digital Marketing or Social Media Manager (programme aligned to ASC/Q 0501released by Automotive Skills Development Council)
Experience of 2-5 years for Graduates
Not applicable for postgraduates
The tasks a Digital Marketing or Social Media Manager is expected to perform include: Designing and developing the complete digital and social media marketing strategy
Supervising the implementation of the strategy for the assigned product
Proficiency in designing the digital and social media strategy
Efficient in implementing the digital and social media strategy
Efficient in managing online brand and product campaigns to raise brand awareness
Skilled in monitoring the latest trends in digital media and social networks
Adept in planning and organizing work to meet expected outcomes
Skilled in maintaining a healthy, safe and secure working environment
Knowledge of the latest technological advancements
Physically fit
On-the-job training is desirable for ASDC Digital Marketing or Social Media Manager Level 6 certificate holders
Postgraduate Degree or Diploma in Business Administration
Ability to work independently
Hardworking and persistent
Result-oriented
Self-directed learner
Self-motivated
Problem solving skills
Team player
Strong communication skills
Organizational skills
Analytical approach
It is not a desk job
May need to handle a team of Sales and Online Marketing Personnel
Local travelling is not part of this job role
Part-time work and contractual jobs maybe available
Work from home option is not available
Working hours
Working is 9 hours every day for 6 days a week
Overtime is common
Being self-employed is also an option. In this case, the working hours and days will be flexible
Shift system maybe applicable
Is the job suitable for a candidate with special needs?No
One may develop occupational hazards like constant contact with machine parts, tools and equipment, etc.
Health risks include physical and mental strain
For freshers ?INR12,000 toINR16,000 per month
For candidates with experience -INR25,000 toINR41,000 per month
(These figures are indicative and subject to change)
Sales Numbers Indicate Turnaround, A Slow One Though
Car sales in India grew by 15.16% in August, 2014 as compared to sales in the same period of 2013. As per the data released by the Society of Indian Automobile Manufacturers (SIAM), a total of 1,53,758 units were sold in the domestic market in August 2014; the number was 1,33,513 units in August 2013.
Maruti Suzuki India, Hyundai and Honda Motor are the top three car manufacturers in India. All three recorded a double digit growth in August 2014 as against August 2013. Maruti Suzuki had maximum domestic monthly sales i.e. 82,823 units, which is up by 30% against the sales for same period of 2013. Car models that contributed the most to Maruti's growth include Swift, Dzire, Celerio and Ertiga.
The second biggest car manufacturer, Hyundai Motor India, sold 33,593 units in August 2014, registering a growth of 19% over the sales of the same month the prevoius year. Honda Cars India's growth rate for August 2014 was 27% as compared to the sales registered in August 2013.
These numbers surely hint at an Indian automobile industry turnaround, albeit at a slower pace. Mr. Vishnu Mathur, SIAM Director General validates the same: "The auto industry is seeing a gradual increase and even the cumulative numbers are seeing improvements month-on-month. We can see a slow turnaround happening."1
With the rising trend of social networking sites spread all over the Internet, strategies for grabbing the public?s attention has evolved and become hi-tech and far reaching. This means there will be an increase in job opportunities for Digital Marketing or Social Media Managers.
Self-employed
Automotive dealerships
Company-owned dealerships
Car manufacturing companies
Cities across India
Will be updated
Institute of Management Studies
Sri Sai Ram Institute of Management Studies
Kirloskar Institute of Advanced Management Studies,
Balaji Institute of Telecom and Management (BITM)
Shri Dharmasthala
Manjunatheshwara Institute for Management Development
Institute of Finance and International Management
