Business Development Executive

The tasks a Propagandist is expected to perform include:

Creating buying interest amongst the public for the products

Publicizing the products at street corners, exhibitions, and village fairs, through various publicity media such as talks, demonstrations, filmstrips, etc.

Planning a tour programme and visiting places accordingly

Selecting suitable site for giving demonstrations

Making necessary announcements through loud speaker etc., to attract public

Introducing products to public assembled and explaining their working and utility through actual demonstrations, charts, filmstrips, etc.

Canvassing products among local dealers and persuading them to stock goods to meet likely local demands

Booking the orders and supplying the products to the local dealers either immediately or arranging to supply them expeditiously

Submitting the reports of canvassing activities to higher authorities and seeking their guidance where necessary

Well-versed with different channels of marketing and distribution

Ability to create a buzz about the product

Familiar with different places for marketing of products

Well-versed with speaking about the product for marketing

In-depth knowledge of the product which needs to be marketed

Ability to give demonstrations of the product

Knowledge of creating different marketing and tracking reports

Ability to conduct research on the target market and audience for the product

Ability to play musical gramophone records to attract public for giving demonstrations

Ability to distribute free samples to the assembled public and effect retail sale

Good interpersonal skills

Good sales skills

Pleasing personality



Good communication skills

Willingness to travel

It needs one to be on their toes

Need not handle a team

Local travelling is a part of this job role

Part-time work and contractual jobs are available in some cities

Work from home option is not available

Working hours
Working hours are 8/10 hours everyday for 5/6 days a week. This may vary from company to company

Shift system maybe available

Is the job suitable for a candidate with special needs?

The job is considered to be mildly hazardous or dangerous

Occupational hazards include headache, fatigue, stress, neck and back pain, sun stroke, migraine, etc.

Health hazards include exposure to extreme temperatures, long working hours, etc.

Will be updated

Overview of Media and Entertainment Sector in India

The Media and Entertainment industry is one of the fastest growing sectors in the country. The Indian M&E industry grew from 821 billion in 2012 to 918 billion in 2013, registering an overall growth of 12.7%, and is projected to grow at a healthy CAGR of 14.2% to reach 1,786 billion by 2018. The industry largely depends on advertising revenues, and the growth and performance of this sector plays a significant role in the uplifting of the overall economy.

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only). The Private Final Consumption Expenditure (PFCE) on Entertainment is expected to grow at a CAGR of 13% to 14% between 2008 and 2022.

Today with increasing digitization of content and convergence of distribution platforms, technology is increasingly playing an important role across the M&E value chain. All these factors put together are only going to increase the job opportunities for Propagandist in this sector across towns and cities in India.

Advertising companies across India

Media and entertainment companies across India

Towns and cities across India