Creative Writer

Content Writer

The tasks a Creative Writer is expected to perform include:

Developing the basic presentation approaches

Directing the layout design and copywriting for promotional material

Reviewing materials and information presented by the client

Discussing various production factors to determine the most desirable presentation concept

Conferring with heads of art, copywriting and production departments to discuss the client requirements and scheduling

Outlining the basic presentation concepts and co-ordinating the creative activities

Reviewing and approving the art and copy materials developed by staff

Presenting final layouts to the client for approval

Ability to make a presentation

Ability to understand the client?s requirement and brief various teams like copywriting, art, production, etc.

Ability to do research

Proficiency in expressing emotions, imaginative ideas, etc.

Ability to present the internal teamsidea to the client and get the approval

Will be updated

Diligent and hardworking


Creative mind


Good communication skills

Ability to interpret

It is a desk job

Need not handle a team

Local travelling is not a part of this job role

Part-time work and contractual jobs are available in some cities

Work from home option is also available

Working hours
Working hours are 8/10 hours everyday for 5/6 days a week. This may vary from company to company

Being self-employed is also an option. In this case, the working hours and days will be flexible

Shift system maybe available

Is the job suitable for a candidate with special needs?

The job is considered to be mildly hazardous or dangerous

Occupational hazards include musculoskeletal disorder, headache, fatigue, stress, neck and back pain, etc.

For freshers - INR 15,000 to INR 20,000 per month

For candidates with 2-3 years of experience - INR 35,000 to INR 40,000 per month

(These figures are indicative and subject to change)

Overview of Media and Entertainment Sector in India

The Media and Entertainment industry is one of the fastest growing sectors in the country. The Indian M&E industry grew from 821 billion in 2012 to 918 billion in 2013, registering an overall growth of 12.7%; and is projected to grow at a healthy CAGR of 14.2% to reach 1,786 billion by 2018. The industry largely depends on advertising revenues, and the growth and performance of this sector plays a significant role in the uplifting of the overall economy.

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only). The Private Final Consumption Expenditure (PFCE) on Entertainment is expected to grow at a CAGR of 13% to 14% between 2008 and 2022.Today with increasing digitization of content and convergence of distribution platforms, technology is increasingly playing an important role across the M&E value chain

All these factors put together are only going to increase the job opportunities for a Creative Writer across towns and cities in India.


Advertising companies across India

Media and entertainment companies across India

Towns and cities across India

Will be updated

Xavier?s Institute of Communications

Central Institute of Indian Languages

Indira Gandhi National Open University (IGNOU)

The British Council, Delhi

Symbiosis Centre for Distance Learning (SCDL), Pune

Sri Aurobindo Centre for Arts and Communication (SACAC)

Krishna Kanta Handiqui State Open University (KKHSOU), Guwahati

Will be updated