United States
Sector
Keyword
Product Brand Manager Brand Manager
Minimum ? B.E. or B. Tech in any discipline or any other relevant field
Certified training for Product Brand Manager (programme aligned to ASC/Q 0503 released by Automotive Skills Development Council)
Minimum 1-2 years of experience for a Postgraduate (Preferably MBA)
Minimum 5-7 years of relevant sales experience in the automotive industry for Engineering Graduates
On-the-job training is desirable for non-experienced postgraduates
The tasks a Product Brand Manager is expected to perform include:
Implementing the promotional and branding framework of a product
Co-ordinating with the sales function to ensure effectiveness of branding strategies
Assisting in supervising market surveys
Analyzing the results to formulate marketing plans
Skilled in planning and organizing work to meet expected outcomes
Familiar with implementing the marketing and promotion plan
Proficiency in generating insights for the marketing plan
Efficiency in supervising and evaluating performance of the personnel
Familiar with how to maintain a safe working environment as per the prevalent norms and government policies
Knowledge of the latest technological advancements
Physically fit
Postgraduate Degree or Diploma in Business Administration (Preferably in Marketing or Branding)
Good communication skills
Strong interpersonal skills
Team player
Self-directed learner
Self-motivated
Analytical approach
Patient
Strong organizational skills
Exceptional entrepreneurial skills
Customer centric
Persuasive
It is not a desk job
May or may not require supervising Marketing Executives and Assistants
Local travelling is not part of the job
Part-time jobs and contractual work maybe available
Work from home is not available
Working hours
Working is 9 hours everyday for 6 days a week
Overtime is common
Being self-employed is also an option. In this case, the working hours and days will be flexible
Shift system maybe applicable
Is the job suitable for a candidate with special needs?No
One may develop occupational hazards like mental and physical strain, etc.
Health risks include exposure to extreme temperatures, machine parts, tools, car parts, equipment, chemicals, spirits, grease, oils, odours, etc.
For freshers -INR26,000 toINR38,000 per month
For candidates with experience of 2-7 years -INR40,000 toINR65,000 per month
(These figures are indicative and subject to change)
Domestic Sales
The overall growth in domestic sales during April-March 2013 was 2.61 percent over the same period last year while in March 2013 the overall sales fell by (-) 7.76 percent over March 2012. The passenger vehicles segment grew at 2.15 percent during April-March 2013 over the same period last year. The passenger cars declined by (-) 6.69 percent, utility vehicles grew by 52.20 percent and vans grew only by 1.08 percent during April-March 2013 as compared to the same period last year. However, in March 2013 passenger car sales further declined by (-) 22.51 percent over March 2012. Total passenger vehicles sales also declined by (-) 13.01 percent in March 2013 over same month last year.
Three wheeler sales grew by 4.87 percent in April-March 2013. Passenger carriers grew by 8.58 percent during April-March 2013 and goods carriers registered de-growth at (-) 9.20 percent during this period.
Two wheelers registered growth of only 2.90 percent during April-March 2013. Scooters, mopeds and motorcycles grew by 14.24 percent, 1.53 percent and 0.12 percent respectively over the same period last year. However, in March 2013 all sub-segments of two wheelers, scooters, motorcycles and mopeds registered de-growth at (-) 3.18 percent, (-) 8.32 percent and (-) 4.54 percent respectively.
The importance of branding and marketing is clear in the Indian context. The Indian customer is sensitive to special attention and thus all the leading car manufacturing companies are willing to pool in large funds for market research and long-term product standing.
Self-employed
Car companies across India
Company-owned dealerships across India
Cities across India
Will be updated
ITIs across India
Engineering colleges across India
Technical institutes across India
Model schools across India
Government schools across India
Municipal schools across India
Management colleges across India
Business schools and colleges across India
