Regional Service Manager

Regional Marketing Manager

Minimum ? Bachelor?s Degree in Marketing or Advertising or B.B.A in Marketing or Advertising or a related field

Certified training for Regional Service Marketing Manager (programme aligned to ASC/Q 0701 released by Automotive Skills Development Council)

Relevant experience of 5-10 years in service marketing for graduates or postgraduates

On-the-job training is desirable for ASDC Regional Service Marketing Manager Level 6 certificate holders

The tasks a Regional Service Marketing Manager is expected to perform include: Handling outbound marketing activities for service offerings of the organization

Crafting the messaging and positioning for service offerings

Developing, designing and implementing the marketing plan for service offerings of the organization

Skilled in developing and designing the service marketing plan

Familiar with successfully implementing the marketing plan

Proficiency in supervising and evaluating performance

Efficiency in planning and organizing work to meet expected outcomes

Adept in analyzing market requirements for OEM products

Efficiency in ensuring the execution of service marketing deliverables

Adept at maintaining a healthy, safe and secure working environment

Ability to stay abreast with the latest technological advancements

Physically fit

Postgraduate Degree or Diploma in Business Administration with a specialization in Marketing or Advertising or a related field

Ability to work independently

Hardworking and persistent


Self-directed learner


Team player

Good communication skills

Sense of time management

Problem solvingskills

Customer sensitivity



Flexible predisposition

It is not a desk job

May require supervising Marketing Personnel or Assistants

Local travelling maybe part of the job

Part-time jobs maybe available

Work from home option is not available

Working hours

Working is 9 hours everyday for 6 days a week

Overtime is common

Being self-employed is also an option. In this case, the working hours and days will be flexible

Shift system maybe applicable

Is the job suitable for a candidate with special needs?No

One may develop occupational hazards like constant contact with machine parts, tools, equipment, car components, etc.

Health risks include physical and mental strain, exposure to extreme temperatures, exposure to certain level of gases, odours, chemicals, etc.

For freshers ?INR16,000 toINR25,000 per month

For candidates with experience -INR35,000 toINR62,000 per month

(These figures are indicative and subject to change)

The Growth Estimates of the Automotive Sector in India

The automobile industry is one of India?s most vibrant and growing industries. This industry accounts for 22 per cent of the country's manufacturing Gross Domestic Product(GDP). The auto sector is one of the biggest job creators, both directly and indirectly. It is estimated that every job created in an auto company leads to three to five indirect ancillary jobs.

India's domestic market and its growth potential have been a big attraction for many global automakers. India is presently the world's third largest exporter of two-wheelers after China and Japan.

According to a report by Standard Chartered Bank, India is likely to overtake Thailand in global auto-export market share by the year 2020.

The next few years are projected to show solid but cautious growth due to improved affordability, rising incomes and untapped markets.

With the government?s backing, and trends in the international scenario such as the decline in prices of natural rubber, the Indian automobile industry is slated to witness some major growth.

The demand for servicing vehicles will be directly affected by the latest trends in the Indian automotive industry. Growth in the automotive sector of India indicates a clear increase of such services in the future.


Automobile dealerships

Company-owned car service providers

Car service stations

Cities across India

Will be updated

Business schools or colleges across India

MBA schools or colleges across India

Graduation and postgraduate institutes across India