Market Research

Research, Media and Entertainment

Preferably a degree/Post graduation in business administration, mathematics or science

Preferably experience required in market research in the Media and entertainment industry

The tasks a Market Research Analyst is expected to perform include: Researching market conditions in local, regional or national areas to determine potential sales Gathering market information on competitors, prices, sales and methods of marketing and distribution

Using survey results to create a marketing campaign based on regional preferences and buying habits

Collecting and analysing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand

Conducting research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals

Developing and implementing procedures for identifying advertising needs

Forecasting and tracking marketing and sales trends, analysing collected data

Measuring and assessing customer and employee satisfaction, effectiveness of marketing, advertising, and communications programmes and strategies

Monitoring industry statistics and following trends in trade literature

Prepares reports of findings, illustrating data graphically and translating complex findings into written text

Knowledge of media and entertainment industry, market trends, competitors, etc. Working knowledge of qualitative and quantitative research methods

In-depth knowledge of devising and evaluating methods and procedures for collecting data or/and arranging to obtain existing data

Thorough knowledge of data collection, analysis and presentation using computer tools/software

Knowledge on latest market trends of the industry and sub sectors

Knowledge on forecasting future market trends basis data collection

Good communication skills

Excellent writing skills Analytical and critical thinking skills

Conceptual and reasoning skills

Planning and organising skills

Time management skills

It is a desk job

Work from home is available

Part-time work and contractual jobs are available

Travelling is a part of this job role

The job does not involve team handling

Working hours

Companies usually work for 5 days a week and minimum 8 hours per day. This may vary from company to company

Job involves working in regular day shifts

Is the job suitable for a candidate with special needs?Maybe

This job is not considered hazardous or dangerous

For candidates with up to 3 yearsexperience INR 15,000 to INR 25,000 per month

For candidates with above 3 yearsexperience INR 25,000 to INR 40,000 per month

(These figures are indicative and subject to change)

Industry Workforce Demand

The total current employment in the Media & Entertainment Industry is estimated at 4.6 lakh5, and is projected to grow at a CAGR of 13% to 7.5 lakh by 2017

This growth is primarily driven by the Television sub-sector, which is expected to grow at a CAGR of 18% over the 5 year period, on the back of cable digitization and launch of new channels. These trends are expected to add close to 1.35 lakh people across various job roles. The film sector, with an expected growth of 12% over the 5 year period, is also expected to fuel workforce demand by ~88,000 employees. Demand from other sub-sectors is expected to be approximately 63,000 additional employees by 2017

Media and Entertainment conglomerates

Market Research companies

Data collection companies

Cities across India