Choregrapher

Overview of Media & Entertainment Sector in India

The current employment across Media & Entertainment sector is estimated to be over 1 million persons (in terms of direct employment only).

The Private Final Consumption Expenditure (PFCE) on Entertainment17 has grown at a Compounded Annual Growth Rate (CAGR) of 12.5% between 2000 and 2008. It is expected that the PFCE on entertainment would grow at a CAGR of 13% to 14% between 2008 and 202218. Accordingly, it is expected that the industry would continue to record growth rates between 13% and 14% till 2013. Furthermore, on a long term basis, we expect that the Media and Entertainment

industry to grow at a CAGR of about 12% to 13% between 2008 and 2022.

Keeping in mind the current employment, and the expected growth in different segments in the

industry, we project that the total employment in the Media and Entertainment industry would increase from about 1 to 1.1 million persons in 2008 to about 4 to 4.1 million persons in 2022, an incremental human resource requirement of about 3 million persons.

Meet the star dancer-choreographers in India today

Dance shows have come a long way since Boogie Woogie first offered a platform to dancers in 1997. It was a one-of-a-kind show when it debuted. Over the years, there has been no dearth of dance shows on TV. Last year, India's first dance-based movie, ABCD, released successfully, proving that there's finally money in dancing.

From hip-hop and Salsa to B-boying and krumping, dance is a serious and viable business for many. "Unlike a few years ago, when parents rarely encouraged their kids to take up dancing as a profession, today the mindset has changed considerably," says choreographer and director Remo D'Souza.

"Not only have opportunities increased, the earnings have improved too." D'Souza adds that young dancers today are well-versed with different Western dance forms, and the quality of dancing has improved tremendously. Much of the credit goes to TV reality shows, Hollywood and the Internet. D'Souza recalls how, in Varanasi, he was stunned to see young girls krumping perfectly, after looking at clips online.

Another reason dance is growing in India is that talented dancers are not relegated to backup dancers in films today. They take pride of place at our numerous awards shows and promotional events. "The demand has increased," says choreographer-director, Prabhu Deva. "Now, even TV channels have award shows, at which the most preferred form of entertainment is dance."