Brand management

Brand Manager


Minimum - Degree/Post graduation in business management, mathematics or science

Minimum - Education in brand management

Preferably experience in brand management

The tasks a Brand Manager is expected to perform include:

Liaising with principals to negotiate product pricing and maintain relationships

Providing inputs with regards to product pricing and positioning through competitor analysis and market surveys/ benchmarking

Planning and executing marketing business plans, based on market trends to promote presence in the global market

Directing the sales team and designs innovative schemes to motivate them

Recruiting and developing staff

Knowledge of the product and its pricing

Detailed understanding of the market, the competitors, customers, products in the market and their pricing

Ability to understand the marketing business plan and implement the same

Knowledge of performance management

Knowledge of recruiting and training staff

Knowledge on brand and product development

Good communication skills

Analytical and critical thinking skills

Conceptual and reasoning skills

Planning and organising skills

Training skills

Relationship building skills

Performance management skills

It is a desk job

The job involves team handling

Travelling is a part of this job role. The extent varies from company to company

Part-time work and contractual jobs are available

Work from home is not available

Working hours

Companies usually work for 5 days a week and minimum 8 hours per day. This may vary from company to company

Job involves working in regular day shifts

Is the job suitable for a candidate with special needs?Maybe

This job is not considered hazardous or dangerous

For candidates with up to 5 years of experience 45,000 to 55,000 per month

For candidates with 5 to 10 years of experience 55,000 to 80,000 per month

For candidates with above 10 years of experience 80,000 to 1,00,000 per month

(These figures are indicative and subject to change)

Industry Workforce Demand

The total current employment in the Media & Entertainment Industry is estimated at 4.6 lakh5, and is projected to grow at a CAGR of 13% to 7.5 lakh by 2017

This growth is primarily driven by the Television sub-sector, which is expected to grow at a CAGR of 18% over the 5 year period, on the back of cable digitization and launch of new channels. These trends are expected to add close to 1.35 lakh people across various job roles.

The film sector, with an expected growth of 12% over the 5 year period, is also expected to fuel workforce demand by ~88,000 employees. Demand from other sub-sectors is expected to be approximately 63,000 additional employees by 2017.

Media and entertainment conglomerates

Branding and advertising companies

Advertising agencies

Cities across India