Retail Merchandising Window Dresser

Display Manager

Visual Merchandising

Minimum 10th pass

Certified training for Trainee Associate (programme aligned to RAS / Q0103 released by Retailers Association?s Skill Council of India)

0 to 1 year experience in similar position

The tasks a Trainee Associate is expected to perform include:

Keeping the store visually appealing to the customer

Displaying stock (including windows and in-store) to promote sales

Following the design guidelines by the organization

Identifying and sourcing of props, fabrics, hardware, etc.

Setting up and dismantling the display in the stores

Updating stock records to account for merchandise on display

Setting up displays as per the health, safety and environmental standards

Keeping the parts of the display in the appropriate position promptly and if needed in a saleable condition

Cleaning display sites and parts

Labelling the products in retail stores

Checking the display regularly for safety and good visual effect

Helping customers to choose the appropriate product that matches their requirements

Identifying the right opportunities to tell the customer about additional products

Informing the customer regarding applicable warranty, replacement/repair and annual maintenance costs (if applicable)

Planning and organizing the delivery of the product purchased

Maintaining confidentiality of client?s information

Creating and maintaining a rapport with clients, both new and existing

Taking regular feedback regarding the product and customer services from the existing customers

Resolving customer service problems

Knowledge of how to interpret design briefs for retail displays

Knowledge of relevant information regarding the products/merchandise

Detailed knowledge of the light focus, colour, texture, shape and dimension

Ability to identify potential places for the display to increase visibility and attraction

Skilled in various design techniques

Adept in various techniques for reducing the risk of spillages

Ability to use various relevant equipment

MS Word, Excel and Outlook

Quick ?Books Coral Draw, Photoshop, Illustrator, In Design Knowledge of Hindi/English or any regional language

High on energy and motivation Effective time management skills

Strong planning and execution

Problem solving skills

Alertness of mind

Presence of mind

Attention to detail

Accuracy of work

An eye for detail

Effective teamwork

Maintaining relations

Record keeping

It is a floor job

Need not supervise a team

Local travelling maybe required

Part-time option and contractual jobs are available

Work from home option not applicable

Working hours

Flexible working hours i.e. when the store is closed for the customer for 7 days a week Shift system is available

Is the job suitable for a candidate with special needs?No

This job is not listed as hazardous or dangerous under The Factories Act, 1948 (section 87)

Occupational hazards include climbing ladders, lifting objects and moving items from one place to another , window displays, fatigue, body ache, strained muscles etc., may develop if not take care of.

For a Fresher - INR15,000 - INR20,000 per month

For candidates with over 2 years experience - INR25,000 INR30,000 per month

(These figures are indicative and subject to change)

Growth estimates and latest trends of retail sector in India

According to Global Retail Development Index 2014, Indian retail industry ranks 20th among the top 30 developing countries of the world. Indian retail market is expected to reach USD 1.3 trillion mark by 2020.1

The Indian retail industry in the single brand segment that has received FDI equity inflows to the tune of US$ 159.17 million in the period April 2000?September 2014, according to the Department of Industrial Policies and Promotion (DIPP).2

Increasing urbanization, rising aspiration, complimentary demographics, improvement in the standard of living, etc. are giving rise to willingness and purchasing power to the Indian population.

There are various national and multinational companies that are investing on a large scale in the Indian retail sector.

Malls, departmental stores, general stores, supermarkets, speciality stores, fresh food stores, quick service food stores, retail shops, etc.

Developing cities across India