Digital Advertising Operations Coordinator

Ad Trafficker

Ad Campaign Manager

Minimum Preferably Graduation

Certified training for Advertising Operations Co-Ordinator (Digital) (programme aligned to MES/Q0206 released by Media & Entertainment Skills Council)

Preferably minimum 0 - 4 years of experience in related field

The tasks an Advertising Operations Co-Ordinator (Digital) is expected to perform include:

Implementing online advertisement campaigns

Fulfilling the order of sale

Managing the responsibility for revenue generation through ads

Serving as a bridge between the sales and technology functions within the company

Assisting in product creation, research, pricing, etc. whenever required

Controlling the online advertisement hardware and software systems and servers

Working with the sales and marketing team to produce successful campaigns and reports

Managing media bought by advertisers/agencies and running it as planned

Evaluating the effectiveness of online campaigns

Troubleshooting and resolving any technical and delivery issues

Knowledge of fundamentals of online advertising

Familiar with fundamentals of workflow management

Basic knowledge of data management and data analytics

Skilled in media planning and media buying

Knowledge of Microsoft Office, especially Microsoft Excel and Power


Familiar with online terminology such as CPM, CPC, CPA, RTB, DSP, DMP, etc. and the metrics for measuring online impressions

Knowledge of working on advertisement trafficking solutions such as Mediamind, Flashtalking, Atlas, DFA etc.

Familiar with coding languages such as Java

Script, C++, Flash, etc. and trafficking solutions

Knowledge of online advertisement operations

Will be updated

Creative mind


Hardworking and persistent


Team player

It is a desk job

May need to handle a team

Local travelling is not part of the job role

Part-time work and contractual jobs are not available

Work from home option is not available

Working hours

Working hours are fixed

Overtime maybe involved

Shift system maybe applicable

Is the job suitable for a candidate with special needs?

This job is not listed as hazardous or dangerous under The Factories Act 1948 (section 87)

One may develop occupational hazards like body ache, joint pain, fatigue, stress, etc.

For freshers -INR10,000 toINR25,000 per month

For candidates with 4 to 6 years of experience -INR35,000 toINR80,000 per month

(These figures are indicative and subject to change)

Advertising Operations Co-Ordinator Scope in India

The advertising and publicity industry has a more stable environment to offer but it is a highly competitive market. The job projections for the year 2011-2012 in this industry is said to have grown by over 30% for marketing research analysts, advertising managers, and visual artists.

The thing to be noted in this industry is that employers will continue to be highly selective and so the most motivated, energetic, well-organized candidates with top-notch analytic and communication skills will land the best jobs.

According to the Job Statistics, there are over 2,50,000 people presently working in this sector. This number is expected to grow greatly so the job opportunities for the profile of the Advertising Operations Co-Ordinator (Digital) who is responsible for implementing online advertisement campaigns are projected to grow.

Advertising agencies

Publicity agencies

Marketing agencies

Corporate businesses

Newspaper agencies

Cities across India