Digital Advertising Operations Coordinator
Ad Campaign Manager
Minimum Preferably Graduation
Certified training for Advertising Operations Co-Ordinator (Digital) (programme aligned to MES/Q0206 released by Media & Entertainment Skills Council)
Preferably minimum 0 - 4 years of experience in related field
The tasks an Advertising Operations Co-Ordinator (Digital) is expected to perform include:
Implementing online advertisement campaigns
Fulfilling the order of sale
Managing the responsibility for revenue generation through ads
Serving as a bridge between the sales and technology functions within the company
Assisting in product creation, research, pricing, etc. whenever required
Controlling the online advertisement hardware and software systems and servers
Working with the sales and marketing team to produce successful campaigns and reports
Managing media bought by advertisers/agencies and running it as planned
Evaluating the effectiveness of online campaigns
Troubleshooting and resolving any technical and delivery issues
Knowledge of fundamentals of online advertising
Familiar with fundamentals of workflow management
Basic knowledge of data management and data analytics
Skilled in media planning and media buying
Knowledge of Microsoft Office, especially Microsoft Excel and Power
Familiar with online terminology such as CPM, CPC, CPA, RTB, DSP, DMP, etc. and the metrics for measuring online impressions
Knowledge of working on advertisement trafficking solutions such as Mediamind, Flashtalking, Atlas, DFA etc.
Familiar with coding languages such as Java
Script, C++, Flash, etc. and trafficking solutions
Knowledge of online advertisement operations
Will be updated
Hardworking and persistent
It is a desk job
May need to handle a team
Local travelling is not part of the job role
Part-time work and contractual jobs are not available
Work from home option is not available
Working hours are fixed
Overtime maybe involved
Shift system maybe applicable
Is the job suitable for a candidate with special needs?
This job is not listed as hazardous or dangerous under The Factories Act 1948 (section 87)
One may develop occupational hazards like body ache, joint pain, fatigue, stress, etc.
For freshers -INR10,000 toINR25,000 per month
For candidates with 4 to 6 years of experience -INR35,000 toINR80,000 per month
(These figures are indicative and subject to change)
Advertising Operations Co-Ordinator Scope in India
The advertising and publicity industry has a more stable environment to offer but it is a highly competitive market. The job projections for the year 2011-2012 in this industry is said to have grown by over 30% for marketing research analysts, advertising managers, and visual artists.
The thing to be noted in this industry is that employers will continue to be highly selective and so the most motivated, energetic, well-organized candidates with top-notch analytic and communication skills will land the best jobs.
According to the Job Statistics, there are over 2,50,000 people presently working in this sector. This number is expected to grow greatly so the job opportunities for the profile of the Advertising Operations Co-Ordinator (Digital) who is responsible for implementing online advertisement campaigns are projected to grow.
Cities across India