Business Development Executive Marketing Executive

Minimum Preferably graduate degree, B.E.

Maximum Preferably M. Tech

Certified training for Area Sales Officer (programme aligned to ELE/Q7202 released by Electronics Sector Skills Council)

Oneyear in customer interface

The tasks an Area Sales Officer is expected to perform include:

Selling electronic products and services to individuals as well as institutional customers

Planning and achieving sales/productivity targets

Negotiating with the customers to ensure profit on each transaction

Collecting data and analysing the market/client requirement

Coordinating with channel sales partners

Providing training to new/junior sales persons

Managing customer relationship and after sales services

Knowledge about applications, features and specifications of industrial electronic products and services

Understanding of sales cycle and ability to close the sales transaction ensuring profits

Understanding of companys sales and after sales policies

Ability to survey the market and assess the customer specific requirement

Ability to conduct stocktaking, calculate profitability and develop pricing strategy

Computer literate with ability to analyse data in Microsoft Excel and use internal process software such as ERP

Understanding of local customer preferences, geographic nuances and sales peculiarities

Knowledge about basic electrical or electronics involved in the functioning of products offered

Previous relevant work experience

Excellent communication skills



Good persuasion skills and analytical thinking

Behavioural etiquettes and customer centricity

Ability to work for long hours

It needs one to be on their toes

Work from home option is not available

Part-time work and contractual jobs are available

Travelling is a part of the job

Needs to handle a team of sales/service executives

Working hours

Working is 9/10 hours every day for 6 days a week Shift system may not be available

Is the job suitable for a candidate with special needsYes

This job is not considered dangerous or hazardous

Health risks include accidents, illness and exposure to air pollutants

Occupational hazards include fatigue, body ache, repetitive motion and ergonomic injuries

Fresher- INR10,000 toINR15,000 per month

For candidates with 1 year of experience or more -INR15,000 toINR25,000 per month

(These figure are indicative and subject to change)

Current Scenario of Electronics Industry in India

The Government of India has set up Electronic Hardware Technology Parks (EHTPs), Special Economic Zones (SEZs) and has brought about a favourable climate for foreign direct investment (FDI).

It has also increased liberalisation and relaxed tariffs to promote growth in the sector. The growing customer base and the increased penetration in consumer durables segment has provided enough scope for the growth of the Indian electronics sector.

Also, digitisation of cable could lead to increased broadband penetration in the country and open up new avenues for companies in the electronics industry.

Future Prospects and Latest Trends in Electronics Sector in India

The electronics market is one of the largest in the world and is anticipated to reach US$ 400 billion in 2022 from US$ 69.6 billion in 2012. The market is projected to grow at a compound annual growth rate (CAGR) of 24.4 per cent during 2012-2020.

As per the latest LMIS study done by iMaCS, LED sector has been identified as an emerging sector in which there would be high employment opportunities in both service as well as manufacturing space in the near future.

Current market size inLED lighting is 3065 Crores and 10469 Crores for Lighting (Source ELCOMA)with 500 companies engaged in the same.

Electronic manufacturers across India such as LG Electronics, Philips Electronics India Ltd., Sony India, Haier Electronics, Intex Technologies, Bharat Electronics Ltd., Samtel Group, Sterlite Technologies Ltd., Centum Electronics

Maximum number of job openings are available in Ahmedabad, Bangalore, Chandigarh, Chennai, Kanpur, Pune, Gurgaon and other Metro cities.2

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Funfirst Global Skillers Pvt. Ltd.A-303 & 304, Kailas Industrial Complex,Veer Savarkar Marg, Ghatkopar Hiranandani Link Road,Vikhroli (W), Mumbai 400079Contact no: +91 22 2518 1012 /

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Bengaluru-560042Contact no: +91-80-4069 9100

Care Skills Academy

A-56, 1st Floor, Sector 6,Noida 201301Contact no:0120-4564777, 8527797486