Online Marketing Manager

Internet Marketing Manager

Minimum ? Graduate in Marketing or Advertising or B.B.A in Marketing, Advertising or related field

Certified training for Digital Marketing or Social Media Manager (programme aligned to ASC/Q 0501released by Automotive Skills Development Council)

Experience of 2-5 years for Graduates

Not applicable for postgraduates

The tasks a Digital Marketing or Social Media Manager is expected to perform include: Designing and developing the complete digital and social media marketing strategy

Supervising the implementation of the strategy for the assigned product

Proficiency in designing the digital and social media strategy

Efficient in implementing the digital and social media strategy

Efficient in managing online brand and product campaigns to raise brand awareness

Skilled in monitoring the latest trends in digital media and social networks

Adept in planning and organizing work to meet expected outcomes

Skilled in maintaining a healthy, safe and secure working environment

Knowledge of the latest technological advancements

Physically fit

On-the-job training is desirable for ASDC Digital Marketing or Social Media Manager Level 6 certificate holders

Postgraduate Degree or Diploma in Business Administration

Ability to work independently

Hardworking and persistent


Self-directed learner


Problem solving skills

Team player

Strong communication skills

Organizational skills

Analytical approach

It is not a desk job

May need to handle a team of Sales and Online Marketing Personnel

Local travelling is not part of this job role

Part-time work and contractual jobs maybe available

Work from home option is not available

Working hours

Working is 9 hours every day for 6 days a week

Overtime is common

Being self-employed is also an option. In this case, the working hours and days will be flexible

Shift system maybe applicable

Is the job suitable for a candidate with special needs?No

One may develop occupational hazards like constant contact with machine parts, tools and equipment, etc.

Health risks include physical and mental strain

For freshers ?INR12,000 toINR16,000 per month

For candidates with experience -INR25,000 toINR41,000 per month

(These figures are indicative and subject to change)

Sales Numbers Indicate Turnaround, A Slow One Though

Car sales in India grew by 15.16% in August, 2014 as compared to sales in the same period of 2013. As per the data released by the Society of Indian Automobile Manufacturers (SIAM), a total of 1,53,758 units were sold in the domestic market in August 2014; the number was 1,33,513 units in August 2013.

Maruti Suzuki India, Hyundai and Honda Motor are the top three car manufacturers in India. All three recorded a double digit growth in August 2014 as against August 2013. Maruti Suzuki had maximum domestic monthly sales i.e. 82,823 units, which is up by 30% against the sales for same period of 2013. Car models that contributed the most to Maruti's growth include Swift, Dzire, Celerio and Ertiga.

The second biggest car manufacturer, Hyundai Motor India, sold 33,593 units in August 2014, registering a growth of 19% over the sales of the same month the prevoius year. Honda Cars India's growth rate for August 2014 was 27% as compared to the sales registered in August 2013.

These numbers surely hint at an Indian automobile industry turnaround, albeit at a slower pace. Mr. Vishnu Mathur, SIAM Director General validates the same: "The auto industry is seeing a gradual increase and even the cumulative numbers are seeing improvements month-on-month. We can see a slow turnaround happening."1

With the rising trend of social networking sites spread all over the Internet, strategies for grabbing the public?s attention has evolved and become hi-tech and far reaching. This means there will be an increase in job opportunities for Digital Marketing or Social Media Managers.


Automotive dealerships

Company-owned dealerships

Car manufacturing companies

Cities across India

Will be updated

Institute of Management Studies

Sri Sai Ram Institute of Management Studies

Kirloskar Institute of Advanced Management Studies,

Balaji Institute of Telecom and Management (BITM)

Shri Dharmasthala

Manjunatheshwara Institute for Management Development

Institute of Finance and International Management