2432-Public relations professionals

Job Title ( International classification ): 
Public relations professionals
ISCO Code: 
Job Description: 
Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

Main Tasks include -

  • (a) planning and organizing publicity campaigns and communication strategies
  • (b) advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases
  • (c) undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
  • (d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • (e) representing organizations and arranging interviews with publicity media
  • (f) attending business, social and other functions to promote the organization
  • (g) commissioning and obtaining photographs and other illustrative material
  • (h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

Examples of the occupations classified here:
- Public relations officer

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