Communications and Media

Careers in Media & Communication


"Without television and mass communication, that knowledge wouldn't exist. So I think it actually has the possibility of turning people into more understanding and more empathetic people."

- John Warnock

Communications and Media is a very vast term which encompasses a wide array of print and broadcast channels and services. Media is a tool of communication which works for storing and delivering information or data. The components of media include print media, publishing, the news media, photography, cinema, broadcasting (radio and television), and advertising. 

Media and communication play a very significant role in shaping public opinions. Newspaper, TV, and radio are all important sources of basic information about people and places, that keep audience updated about what's happening around the globe, and around their area. Not only this but the media also acts as an accountability mechanism, such as in raising awareness regarding important issues, such as corruption etc. 


Media  and Communication skill set:

Media and Communication skill set

Candidates that are opting for media and communication as their career don't need a 'set formula' to succeed in the field of mass communication, like that in complex streams of engineering and medicine. All that one needs is the passion, right skills, and the drive to make it happen. 

Some of the skills that are needed are as follows:


Ability to work under strict deadlines

Communication skills


Networking skills

Ability to work under strict deadlines

Interviewing skills

Research skills

Problem Solving skills

Observation skills

Critical thinking

Interpretation skills

Aptitude for presenting information 

 Ability to express ideas and thoughts clearly


8 Promising careers in the field of media and communications: 

As we already know that a career in media and communication opens up many paths for us to choose. One needs to be a great communicator to become a great employee. 

Some of the best and high paid jobs are mentioned below:

Develop marketing messages that enhance their organization/client’s public image. Ensure that the content is reliable, timely and interesting. Oversee and guide client plans. 

Lead, guide and direct an organization’s marketing department and policies. Usually in-charge of a specific product or group of products, determining pricing strategies and demand, identifying competition and potential customers, customer satisfaction etc.  

Regulate the exchange of information between a company and the general public. Also, in addition to managing a communications staff, determine marketing plans, coordinate public relations efforts, and are often the company's face at media events.

Oversee an organization’s social media policy Improve an organization's online brand identity by defining and engaging with their target audience through various social media platforms. They plan and execute social media strategies, as well as track and enhance efficiency.

Engagement experts who create and distribute targeted content through a variety of media channels. They conduct research, write, proofread, and edit all media material, as well as develop, execute, and manage media campaigns and public relations and communications strategies.

Present reports on radio and television news shows. Also known as News Analysts, they introduce videotaped and live interviews, evaluate and select news, and interview guests for television and radio networks and local stations. May occasionally broadcast from far-flung, sometimes dangerous areas.

A public relations (PR) manager monitors how consumers and the media perceive an individual, group or organization and assists in maintaining public image 

In charge of the design and production of various digital campaigns, such as online ads, videos, and other forms of media. Responsibilities include designing plans for new projects, writing reports, and calculating costs. They are also known as Multimedia Producers or Online Producers.



Graduation and Post graduation courses for Media and Communication: 

Media and communication are sources to spread Information to a large number of people. It isn’t just limited to journalism, but has also spread its branches to other media fields, such as, newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, radio jockey, etc. A decade ago, mass communication and journalism classes used to have only a few students but now this scenario has completely turned around. The sheer number of mass communication jobs in different areas are enough to attract many students towards taking up these courses. Apart from this there are many other factors like the challenges, creative satisfaction and good remuneration that enable students to jump into this field.  


Below is the list of some of the popular courses in media and communications:

  • BJMC (Bachelor of Journalism & Mass Communication)

Bachelor of Journalism & Mass Communication (BJMC) is an undergraduate program that provides aspiring students with knowledge about various skills in journalism and in mass media such as television, newspapers, radio, internet etc. The curriculum covers the different technologies, facilities, and applications used in mass media.

  • BJ (Bachelor of Journalism)

Bachelor of Journalism is an undergraduate degree program in the field of journalism that can be pursued after Grade 12. Candidates who complete a BJ can work in a variety of mass communication-related fields such as television news channels, newspapers, and radio stations, among others.

  • BMC (Bachelor of Mass Communication)

The undergraduate mass communication course BMC, is a 3-year program offered in colleges across India. Mass Communication as a field involves communicating over different mediums to a large number of people. This includes newspapers, TV channels, Radio, film-making, marketing & advertising, public relations etc.

  • MJMC (Master of Journalism & Mass Communication)

MJMC is a postgraduate mass communication course of 2 years duration. The course examines how various types of mass media, such as newspapers, radio, television, and films, can be used to transmit knowledge to a wide audience.

  • MJ (Master of Journalism)

The Master of Journalism (MJ) is a 2-year postgraduate course offered by various institutes and universities in India. The course covers a variety of topics in journalism, including writing, reporting, and editing. The analysis of social media is also emphasized in the course.

  • MMC (Master of Mass Communication)

The MMC program is a 2 year postgraduate program offered in different mass communication colleges in India. MMC, like other journalism and mass communication courses in India, is structured to provide students with comprehensive training in various modes and techniques of communication.

  • PG Diploma in Mass Communication

The curriculum of a PG Diploma in Media and Mass Communication course in India has been designed to train and qualify students in aspects of broadcast journalism, audio-visual production, advertising and public relations etc.

Eligibility Criteria:

UG Course: Students that opt for media and communication courses should have passed class 10+2 in any stream.

PG Courses: All the students that are going to pursue their masters in media and communication should clear their graduation in any stream from a recognized university.

Career Scope  of Media and Communications 

8 Promising careers in the field of media and communications

Media and communication play a very important role in the information age that we’re currently in. Given the all prevalent use of the internet and social media applications, it is possible to reach millions with the right channels of marketing and dissemination. Be it news broadcasts, social media posts or viral forwards, media and communications have never been as relevant to public opinion as now.


The below courses provide a good overview on the study area

An introduction is provided in the below video

Frequently Asked Questions

Let’s take a look at some commonly asked questions by students.

Media has been classified as four types:

  • Print Media: This include Newspapers, Magazines etc

  • Broadcasting Media: This include TV, Radio etc

  • Outdoor or out of home(OOH) media: This include posters, banners etc

  • Internet: This includes ad buttons, online brochures of products etc.

The modern age can be considered as the age of communication. With the growing generation, the communication industry and technology has heightened in the past few years. Mass communication keeps on giving up brilliant and excellent career opportunities for the aspiring students who are looking forward to working in the dynamic roles offered by this sector. Journalism enables students to explore the farthest levels of the world by their creativity working as a media person or journalist. There are various mass communication jobs in different areas like Newspapers, journals, advertising films, radio, production houses, publication houses and Television that are enough to fascinate any student for taking up this course.

Curated by Team