7215- MARKET RESEARCH INTERVIEWERS
MARKET RESEARCH INTERVIEWERS
Interviewer (market research),Market researcher (interviewing),Telephone interviewer,Telephone researcher,Traffic enumerator
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.
Refer The S/NVQ framework for more details
The simplified NS-SEC analytic class for this code is 6
The simplified NS-SEC operational category for this code is 12.6
Refer The National Statistics Socio-economic Classification for more details
- approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
- records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
- collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
- collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
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