2473- ADVERTISING ACCOUNTS MANAGERS AND CREATIVE DIRECTORS

Job Title: 

ADVERTISING ACCOUNTS MANAGERS AND CREATIVE DIRECTORS

Alternate Titles: 

Account manager (advertising),Advertising Manager,Campaign Manager,Creative Director,Projects Manager (advertising)

Job Description: 

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Education: 

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.
Refer The S/NVQ framework for more details

NS-SEC: 

The simplified NS-SEC analytic class for this code is 2
The simplified NS-SEC operational category for this code is 4.2
Refer The National Statistics Socio-economic Classification for more details

Tasks: 


  • liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media;
  • conceives advertising campaign to impart the desired product image in an effective and economical way;
  • reviews and revises campaign in light of sales figures, surveys, etc.;
  • stays abreast of changes in media, readership or viewing figures and advertising rates;
  • arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Office of National Statistics UK