1132- MARKETING AND SALES DIRECTORS

Job Title: 

MARKETING AND SALES DIRECTORS

Alternate Titles: 

Marketing director,Sales director

Job Description: 

Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation?s marketing and sales policies.

Education: 

Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
Refer The S/NVQ framework for more details

NS-SEC: 

The simplified NS-SEC analytic class for this code is 1.1
The simplified NS-SEC operational category for this code is 2
Refer The National Statistics Socio-economic Classification for more details

Tasks: 


  • liaises with other senior staff to determine the range of goods or services to be sold;
  • discusses employer?s or clients? requirements, plans and monitors surveys and analyses of customers? reactions to products;
  • examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities;
  • controls the recruitment and training of staff;
  • produces and/or assesses reports and recommendations concerning marketing and sales strategies.
International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Office of National Statistics UK