93-Advertising and public relations managers

Job Title: 

Advertising and public relations managers

Job Description: 

Plan, direct and coordinate advertising, public relations and public information activities.


Advertising and public relations managers plan, direct and coordinate the advertising, public relations, public awareness and/or public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations. They also manage the production of produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a customer, client, or on an account basis. They may, engage in fundraising, planning, directing, or coordinating activities to solicit and maintain funds for special projects or non-profit organizations.


Job activities and tasks include:

  • planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
  • negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
  • planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
  • leading and managing the activities of advertising and public relations staff
  • establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
  • establishing and directing operational and administrative procedures
  • planning and directing daily operations
  • overseeing the selection, training and performance of staff

Advanced specialized knowledge of principles, concepts and techniques in field of work, discipline and/or professional practice

  • Specialized knowledge of analyzing, planning, managing and establishing ideas, policies, strategies, projections and/or conditions in the field of work, discipline and/or professional practice
  • Advanced knowledge of research principles and methods
  • Advanced knowledge of high level governance of systems, processes and procedures including legislative, regulatory, standards, codes and conventions
  • Higher knowledge of recent developments in the field of work, discipline and/or professional practice
  • Higher knowledge of principles, concepts and techniques in management, economics, finance, statistics and fiscal disciplines related to the field of work and/or professional practice
  • Higher knowledge of political, government, legislative and regulatory systems related to the field of work
  • Higher knowledge of laws, regulations, standards codes and conventions of the UAE and specific Emirates related to the field of work, discipline and/or professional practice and more general subjects including OHSE and cultural understanding and awareness
  • Higher knowledge of principles, concepts and techniques in sensitively recognizing and responding to the management of highly complex ethical issues
  • Leverage information technology, executive information systems, management techniques and tools for optimal field of work performance and/or professional practice
  • Higher skills in research, analysis, consultation and synthesis of information to evaluate ideas, policies, strategies, projections and/or conditions and generate recommendations and/or relevant alternatives
  • Manage advanced relationships and coordinate related activities of respective stakeholders
  • Advanced skills and experience in high level policy analysis, formulation and research, plus strategic planning in sensitive and confidential environment
  • Develop abstract concepts and convey strategic indications from the spectrum of development experience
  • Higher negotiation cultural sensitivity and diplomatic skills
  • Use of information, tools, resources to support high-level and complex work achievement
  • Work sensitively and effectively in a multi-cultural environment
  • Work with others to develop creative solutions to complex unpredictable and/or abstract problems
  • Communicate with influence, and a proven record of developing and maintaining effective partnerships across an organization and with diverse external clients and other key stakeholders
  • Highly developed advanced oral and written communication, interpersonal and representational skills, and a proven ability to use these skills to prepare and present clear, concise, high quality advice
  • Highly developed leadership and effective management skills, with capacity to initiate, implement and sustain improvements within a team environment, as well as the ability to work flexibly and cooperatively as a member of a team
  • Personal drive and integrity, the ability to self-manage and the capacity to identify and effectively manage risks associated with change, as well recognize and implement ethical standards to highly complex ethical issues
  • Achieving results within tight timelines, and capacity to set and implement new policy directions
  • Highly developed higher organizational skills, including the ability to manage priorities and meet tight deadlines.
  • Work Context: 

    Typically work regular business hours, although there maybe requirements for weekend work or evenings, to attend client meetings/events. They tend to spend most of their time working in offices and often travel to visit clients and other related establishments or sites. They may also be required to attain a given quota of sales within a set time frame, which can lead to pressurised work and stress.


    Bachelor degree in advertising, marketing management, public relations, or relevant field of work/discipline, higher qualification or equivalent.

    Required Work Experience: 

    5 years bad above

    Probable Employers: 

    Etihad Airways, Etisalat, Abu Dhabi National Exhibition Company, Abu Dhabi Tourism Authority (ADTC).

    Occupational Size: 
    More than 5,000 and less than 30,000
    Expected Earnings: 

    Industry average

    Projected Growth: 
    Alternate Titles: 

    Examples of job titles:
    Advertising manager - Public relations manager
    Examples of some related occupations:
    Promotions Director - Advertising Director - Classified Advertising Manager - Marketing Director - Account Executive - Retail Advertising Sales Manager - Advertising Sales Manager
    Marketing and Promotions Manager - Marketing Manager - Public Relations Director
    Account Supervisor - Account Executive - Public Relations Manager (PR Manager) - Communications Director - Community Relations Director - Director of Public Relations Public Affairs Director - Account Manager - Business Development Director

    UAE Industry Groups: 
    Business, administration, tourism, retail and leisure service
    International Careers(ISCO): 
    Source Of Info: 
    Occupations and Careers Handbook for UAE Nationals(Copyright NQA ). Referenced from New York University, Abu Dhabhi