92-Sales and marketing managers

Job Title: 

Sales and marketing managers

Job Description: 

Plan, direct, or coordinate marketing and sales policies and programs or actual distribution or movement of a product or service to customers.


Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations. Also, analyze sales statistics or determine demand for products and services offered by a firm and its competitors, and identify potential customers as well as develop pricing strategies to maximize profits/surpluses or share of the market while ensuring the firm?s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


Job activities and tasks include:

  • planning and organizing special sales and marketing programmes based on sales records and market assessment
  • determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
  • establishing and directing operational and administrative procedures related to sales and marketing activities
  • leading and managing the activities of sales and marketing staff
  • planning and directing daily operations
  • establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
  • overseeing the selection, training and performance of staff
  • representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums

Advanced specialized knowledge of principles, concepts and techniques in field of work, discipline and/or professional practice

  • Specialized knowledge of analyzing, planning, managing and establishing ideas, policies, strategies, projections and/or conditions in the field of work, discipline and/or professional practice
  • Advanced knowledge of research principles and methods
  • Advanced knowledge of high level governance of systems, processes and procedures including legislative, regulatory, standards, codes and conventions
  • Higher knowledge of recent developments in the field of work, discipline and/or professional practice
  • Higher knowledge of principles, concepts and techniques in management, economics, finance, statistics and fiscal disciplines related to the field of work and/or professional practice
  • Higher knowledge of political, government, legislative and regulatory systems related to the field of work
  • Higher knowledge of laws, regulations, standards codes and conventions of the UAE and specific Emirates related to the field of work, discipline and/or professional practice and more general subjects including OHSE and cultural understanding and awareness
  • Higher knowledge of principles, concepts and techniques in sensitively recognizing and responding to the management of highly complex ethical issues
  • Leverage information technology, executive information systems, management techniques and tools for optimal field of work performance and/or professional practice
  • Higher skills in research, analysis, consultation and synthesis of information to evaluate ideas, policies, strategies, projections and/or conditions and generate recommendations and/or relevant alternatives
  • Manage advanced relationships and coordinate related activities of respective stakeholders
  • Advanced skills and experience in high level policy analysis, formulation and research, plus strategic planning in sensitive and confidential environment
  • Develop abstract concepts and convey strategic indications from the spectrum of development experience
  • Higher negotiation cultural sensitivity and diplomatic skills
  • Use of information, tools, resources to support high-level and complex work achievement
  • Work sensitively and effectively in a multi-cultural environment
  • Work with others to develop creative solutions to complex unpredictable and/or abstract problems
  • Communicate with influence, and a proven record of developing and maintaining effective partnerships across an organization and with diverse external clients and other key stakeholders
  • Highly developed advanced oral and written communication, interpersonal and representational skills, and a proven ability to use these skills to prepare and present clear, concise, high quality advice
  • Highly developed leadership and effective management skills, with capacity to initiate, implement and sustain improvements within a team environment, as well as the ability to work flexibly and cooperatively as a member of a team
  • Personal drive and integrity, the ability to self-manage and the capacity to identify and effectively manage risks associated with change, as well recognize and implement ethical standards to highly complex ethical issues
  • Achieving results within tight timelines, and capacity to set and implement new policy directions
  • Highly developed higher organizational skills, including the ability to manage priorities and meet tight deadlines
  • Work Context: 

    Typically work regular business hours, although there maybe requirements for weekend work or evenings, to attend events. They tend to spend most of their time working in offices and often travel to visit clients and other related establishments or sites


    Bachelor degree in sales or marketing management, relevant field of work/discipline, higher qualification or equivalent.

    Required Work Experience: 

    5 years and above

    Probable Employers: 

    TDIC, Mubadala, Abu Dhabi Tourism and Culture Authority.

    Occupational Size: 
    More than 5,000 and less than 30,000
    Expected Earnings: 

    Industry average

    Projected Growth: 
    Alternate Titles: 

    Examples of job titles:
    Marketing manager - Sales manager
    Examples of some related occupations:
    Vice President of Sales - Director of Sales - District Sales Manager - Regional Sales Manager - Sales Supervisor - General Manager - Sales and Marketing Vice President - Sales Representative - Vice President of Marketing - Business Development Manager - Marketing Coordinator - Account Supervisor - Business Development Director - Commercial Lines Manager - Commercial Marketing Specialist - Market Development Manager

    UAE Industry Groups: 
    Business, administration, tourism, retail and leisure service
    International Careers(ISCO): 
    Similar O*NET Careers (USA) : 
    Source Of Info: 
    Occupations and Careers Handbook for UAE Nationals(Copyright NQA ). Referenced from New York University, Abu Dhabhi