142-Announcers on radio, television and other media

Job Title: 

Announcers on radio, television and other media

Job Description: 

Read news bulletins, conduct interviews, and make other announcements or introductions on radio, television, and in theatres and other establishments or media


Announcers on radio, television and other media are involved in preparing, introducing and/ or reading across a variety of media platforms. They are involved in presenting or hosting programs such as news which may cover contemporary issues such as business, political, sports weather, traffic news, sports, weather, fashion or specific programs such music, documentaries, reports, chat or talkback shows, interviews, live performances, and other specialist fields. They may research background information, gather and rewrite material to communicate the required information in a manner fit for purpose ? e.g. assembled to fit specific time slots for a range of media (stream TV/radio, Twitter, Facebook, cable TV). They may read or rewrite for announcement news briefs to inform audiences of important issues, occurrences or events or present longer reports in differing formats. They may be required to read from Teleprompters, scripts, memory, or ad-lib and work with very fine and tight timelines in which to present information. They often work closely with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public to select and present relevant program content.


Job activities and tasks include:

  • reading news bulletins and making other announcements on radio or television
  • introducing performing artists or persons being interviewed, and making related announcements on radio, television, or in theatres, night-clubs and other establishments
  • interviewing persons in public, especially on radio and television
  • studying background information in order to prepare for programs or interviews
  • commenting on music and other matters, such as weather or traffic conditions

Higher specialized knowledge of principles, concepts and techniques in field of work, discipline and/or professional practice

  • Advanced knowledge of analyzing, planning, managing and establishing ideas, policies, strategies, projections and/or conditions in the field of work, discipline and/or professional practice
  • Higher knowledge of research principles and methods
  • Higher knowledge of high level governance of systems, processes and procedures including legislative, regulatory, standards, codes and conventions
  • Broad knowledge of recent developments in the field of work, discipline and/or professional practice
  • Broad knowledge of principles, concepts and techniques in management, economics, finance, statistics and fiscal disciplines related to the field of work and/or professional practice
  • Broad knowledge of political, government, legislative and regulatory systems related to the field of work
  • Broad knowledge of laws, regulations, standards codes and conventions of the UAE and specific Emirates related to the field of work, discipline and/or professional practice and more general subjects including OHSE and cultural understanding and awareness
  • Broad knowledge of principles, concepts and techniques in sensitively managing complex ethical issues
  • Leverage information technology, management information systems, management techniques and tools for optimal field of work performance and/or professional practice
  • Skills in research, analysis, consultation and synthesis of information to evaluate ideas, policies, strategies, projections and/or conditions and produce recommendations and/ or relevant options
  • Manage higher level relationships and organize related activities of respective stakeholders
  • Higher skills and experience in broad based policy analysis, formulation and research, plus planning in sensitive and confidential environment
  • Develop concepts and convey strategic suggestions from the spectrum of development experience
  • Broad level negotiation cultural sensitivity and diplomatic skills
  • Use of information, tools, resources to support broad-level and complex work achievement
  • Work sensitively and effectively in a multi-cultural environment
  • Work with others to develop creative solutions to complex predictable and new contexts problems
  • Communicate with effect, and a proven record of developing and maintaining active partnerships across an organization and with diverse external clients and other key stakeholders
  • Highly developed higher oral and written communication, interpersonal and representational skills, and a proven ability to use these skills to prepare and present clear, concise, high quality advice
  • Highly developed leadership and effective management skills, with capacity to implement and sustain improvements within a team environment, as well as the ability to work flexibly and cooperatively as a member of a team
  • Personal drive and integrity, the ability to self-manage and the capacity to identify and effectively control risks associated with change, as well observe ethical standards related to complex ethical issues
  • Achieving results within tight timelines, and capacity to set and implement new policy directions
  • Highly developed broad organizational skills, including the ability to organize priorities and meet tight deadlines
  • Work Context: 

    May work in a studio with regular hours although it may be weekend, night or day work or on location and follow either regular or irregular hours depending on the field of work. For instance on-camera presenters need to be well groomed and are likely to follow regular hours. On radio they need to have a clear voice and dress code is not as important. Specialist subject presenters, such as business, political, legal and sports commentators, however may follow irregular hours in pursuit of relevant stories or providing running commentary. They may work as volunteer (unpaid) presenters, semi-volunteer (some payment maybe from a private or public grant) presenters or professional (full salary) presenters; largely dependent on the purpose of the organization, whether private, government or community based. They are generally required to develop a sound knowledge of the subject area they are presenting. Their work may prove stressful and in some cases very stressful due to strict timetables and deadlines followed by the industry when on broadcasting live-to-air, versus pre-recorded.


    Diploma/Associate degree in communication and media or related field of work/discipline, higher qualification or equivalent. Larger and more professional organizations may require individuals to hold a Bachelor degree in communication and media studies as an entry requirement.

    Required Work Experience: 

    5 years and above

    Probable Employers: 

    Abu Dhabi Radio, Media Zone Authority, Abu Dhabi Media Company

    Occupational Size: 
    Less than 5,000
    Expected Earnings: 

    Above the industry average

    Projected Growth: 
    Very good
    Alternate Titles: 

    Examples of job titles:
    Radio announcer - Television announcer - News anchor - Sports announcer
    Examples of some related occupations:
    Journalist - News anchor - Anchor - Television news anchor (TV news anchor) - Announcer - Meteorologist - Host - Program director - Sports director - Radio announcer - News director

    UAE Industry Groups: 
    Arts, entertainment, multimedia and ITC applications
    International Careers(ISCO): 
    Source Of Info: 
    Occupations and Careers Handbook for UAE Nationals(Copyright NQA ). Referenced from New York University, Abu Dhabhi