130-Graphic and multimedia designers

Job Title: 

Graphic and multimedia designers

Job Description: 

Use their creativity, knowledge and experience of design and technology to create information and communication technology products such as creative collaterals, DVDs, CD-ROMs and websites with the aim of educating and entertaining the user by generating and manipulating graphics, animations, sound, text and video to create integrated multimedia programs.


Graphic and multimedia designers design visual and audio-visual content for the communication of information using print, film, electronic, digital and other forms of visual and audio media or multimedia applications. They also create graphics, special effects, animation, or other visual images for use in computer games, movies, music videos, multimedia applications, print media and advertisements, as well design or create such to meet specific commercial or promotional needs, such as packaging, displays, or logos. They may use a variety of mediums to achieve artistic or decorative effects. Multimedia applications include computer-based interactive learning, data presentation and information kiosks, CD-ROMs, entertainment and educational products, and multimedia presentations.


Job activities and tasks include:

  • determining the objectives and constraints of the design brief by consulting with clients and stakeholders
  • undertaking research and analyzing functional communication requirements
  • formulating design concepts for the subject to be communicated
  • preparing sketches, diagrams, illustrations and layouts to communicate design concepts
  • designing complex graphics and animation to satisfy functional, aesthetic and creative requirements of the design brief
  • creating two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modelling programs
  • negotiating design solutions with clients, management, sales and production staff
  • selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
  • detailing and documenting the selected design for production
  • supervising or carrying out production in the chosen media

Higher specialized knowledge of principles, concepts and techniques in field of work, discipline and/or professional practice

  • Advanced knowledge of analyzing, planning, managing and establishing ideas, policies, strategies, projections and/or conditions in the field of work, discipline and/or professional practice
  • Higher knowledge of research principles and methods
  • Higher knowledge of high level governance of systems, processes and procedures including legislative, regulatory, standards, codes and conventions
  • Broad knowledge of recent developments in the field of work, discipline and/or professional practice
  • Broad knowledge of principles, concepts and techniques in management, economics, finance, statistics and fiscal disciplines related to the field of work and/or professional practice
  • Broad knowledge of political, government, legislative and regulatory systems related to the field of work
  • Broad knowledge of laws, regulations, standards codes and conventions of the UAE and specific Emirates related to the field of work, discipline and/or professional practice and more general subjects including OHSE and cultural understanding and awareness
  • Broad knowledge of principles, concepts and techniques in sensitively managing complex ethical issues
  • Leverage information technology, management information systems, management techniques and tools for optimal field of work performance and/or professional practice
  • Skills in research, analysis, consultation and synthesis of information to evaluate ideas, policies, strategies, projections and/or conditions and produce recommendations and/ or relevant options
  • Manage higher level relationships and organize related activities of respective stakeholders
  • Higher skills and experience in broad based policy analysis, formulation and research, plus planning in sensitive and confidential environment
  • Develop concepts and convey strategic suggestions from the spectrum of development experience
  • Broad level negotiation cultural sensitivity and diplomatic skills
  • Use of information, tools, resources to support broad-level and complex work achievement
  • Work sensitively and effectively in a multi-cultural environment
  • Work with others to develop creative solutions to complex predictable and new contexts problems
  • Communicate with effect, and a proven record of developing and maintaining active partnerships across an organization and with diverse external clients and other key stakeholders
  • Highly developed higher oral and written communication, interpersonal and representational skills, and a proven ability to use these skills to prepare and present clear, concise, high quality advice
  • Highly developed leadership and effective management skills, with capacity to implement and sustain improvements within a team environment, as well as the ability to work flexibly and cooperatively as a member of a team
  • Personal drive and integrity, the ability to self-manage and the capacity to identify and effectively control risks associated with change, as well observe ethical standards related to complex ethical issues
  • Achieving results within tight timelines, and capacity to set and implement new policy directions
  • Highly developed broad organizational skills, including the ability to organize priorities and meet tight deadlines
  • Work Context: 

    Works with clients and other peer designers and work is usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.) and undertaken in order to convey a specific message (or messages) to a targeted audience. May be required to hold certificates in skills such as Photoshop, Illustrator, IN Design, other graphic and multimedia design software programs, applications and/or systems.


    Bachelor degree in arts and design or related field of work/discipline, higher qualification or equivalent.

    Required Work Experience: 

    3 year and above

    Probable Employers: 

    Media Zone Authority, AL Futtaim Group, Abu Dhabi Tourism and Culture Authority, Abu Dhabi Tourism Authority (ADTC)

    Occupational Size: 
    More than 5,000 and less than 30,000
    Expected Earnings: 

    Above the industry average

    Projected Growth: 
    Very good
    Alternate Titles: 

    Examples of job titles:
    Animator - Digital artist - Graphic designer - Illustrator - Multimedia designer - Publication designer - Web designer
    Examples of some related occupations:
    Graphic designer - Graphic artist - Interior architect - Interior designer - Designer - Creative director - Artist - Visual artist - Design director - Composing room supervisor - Creative manager - Desktop publisher - Graphic designer/production - Analyst (Information Technology) - Games developer - Programmer (Information Technology) - Instructional designer - Author-based programmer - Computer-based graphic designer - Digital video-sound editor - Multimedia developer - Web designer/developer - Web developer

    UAE Industry Groups: 
    Arts, entertainment, multimedia and ITC applications
    International Careers(ISCO): 
    Similar O*NET Careers (USA) : 
    Source Of Info: 
    Occupations and Careers Handbook for UAE Nationals(Copyright NQA ). Referenced from New York University, Abu Dhabhi