126-Survey and market research interviewers
Survey and market research interviewers
Interview people and record their responses to survey and market research questions on a range of topics, and also, collect information.
Survey and market researchers may be employed directly by a company (known as client-side) and work to collect information for them on customer opinions, investment and marketing decisions. A large number are employed by marketing agencies which range in type, character and size. They may work on an array of project activities concurrently for a range of companies and industries.
Job activities and tasks include:
- contacting individuals by telephone or in person and explaining the purpose of the interview
- asking questions following the outlines of questionnaires and surveys
- recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems
- identifying and resolving inconsistencies in responses
- providing feedback to survey sponsors concerning problems in obtaining valid data preparing briefs and commissioning research
- formulating a plan/proposal and presenting it to the client or senior management
- writing and managing the distribution of surveys and questionnaires
- briefing interviewers and researchers
- liaising with and managing survey staff
- moderating focus groups
- undertaking ethnographic research (observing people in their homes and other environments)
- conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
- using statistical software to manage and organize information
- monitoring the progress of research projects
- analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts
- writing detailed reports and presenting results
- advising clients/senior management on how to best use research findings
- managing budgets
Knowledge of research design, data collection, and data analysis
Work across a range of different locations including market research offices and call/ telemarketing centres. They may also conduct surveys in commercial environments, homes or on the street. Sometimes they travel locally or nationally to conduct the surveys. Working conditions may vary depending on where the interviews are conducted. They may also be required to finish a given quota of interviews within a set time frame, which can lead to pressurised work and stress.
Diploma in social research methods or a related discipline, higher qualification or equivalent
3 - 4 years and above.
SCAD, National Bureau of Statistics, Emirates Centre for Strategic Studies and Research
Above the industry average
Examples of job titles:
Market research interviewer - Public opinion interviewer - Survey interviewer
Examples of job titles:
Marketing professional - Market analyst - Market researcher - Marketing clerk - Tele/call centre interviewer