2432-Public Relations Professionals

Job Title: 

Public Relations Professionals

Job Description: 

Public relations professionals plan, develop and evaluate information and communication strategies for clients that create an understanding and a favourable view of businesses and other organisations, their goods and services, and their role in the community.


Tasks include:

  • planning and organising publicity campaigns and communication strategies
  • advising on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • discussing issues of business strategy, products, services and target client base with management to identify public relations requirements
  • representing organisations and arranging interviews with publicity media
  • provide consultancy services on planning and organising publicity campaigns and communication strategies
  • writing, editing and arranging for the effective distribution of press releases, newsletters and other public relations material
  • addressing individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation
Additional Notes: 

This unit group includes

Public relations consultant
Press liaison officer
Public relations officer
Corporate communications officer
Public information officer
Publicity agent

Specific Occupations: 

Public relations/Corporate communications professional

International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Source: SINGAPORE STANDARD OCCUPATIONAL CLASSIFICATION 2015, Department of Statistics, Ministry of Trade & Industry, Republic of Singapore