United States
2432-Public Relations Professionals
Job Title:
Public Relations Professionals
Job Description:
Public relations professionals plan, develop and evaluate information and communication strategies for clients that create an understanding and a favourable view of businesses and other organisations, their goods and services, and their role in the community.
Tasks:
Tasks include:
- planning and organising publicity campaigns and communication strategies
- advising on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- discussing issues of business strategy, products, services and target client base with management to identify public relations requirements
- representing organisations and arranging interviews with publicity media
- provide consultancy services on planning and organising publicity campaigns and communication strategies
- writing, editing and arranging for the effective distribution of press releases, newsletters and other public relations material
- addressing individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation
Additional Notes:
This unit group includes
Public relations consultant
Press liaison officer
Public relations officer
Corporate communications officer
Public information officer
Publicity agent
Specific Occupations:
24320
Public relations/Corporate communications professional
International Careers(ISCO):
Similar O*NET Careers (USA) :
Source Of Info:
Source: SINGAPORE STANDARD OCCUPATIONAL CLASSIFICATION 2015, Department of Statistics, Ministry of Trade & Industry, Republic of Singapore