1221-Sales, Marketing and Business Development Managers

Job Title: 

Sales, Marketing and Business Development Managers

Job Description: 

Sales, marketing and business development managers plan, direct and coordinate the sales and marketing activities of an enterprise or organisation, or of enterprises that provide sales and marketing services to other enterprises and organisations.


Tasks include:

  • planning and organising special sales and marketing programmes based on sales records and market assessments
  • determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
  • establishing and directing operational and administrative procedures related to sales and marketing activities
  • leading and managing the activities of sales and marketing staff
  • establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
  • representing the enterprise or organisation at sales and marketing conventions, and trade exhibitions
Additional Notes: 

This unit group includes

Commercial manager
Marketing manager
Sales manager
Business development manager

Specific Occupations: 

Sales and marketing manager

Business development manager

International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Source: SINGAPORE STANDARD OCCUPATIONAL CLASSIFICATION 2015, Department of Statistics, Ministry of Trade & Industry, Republic of Singapore