Musical Instrument

A young demographic and a rise in disposable incomes has driven the demand for the musical instruments industry. Changes in lifestyle and a rising interest in recreational activities are also factors affecting growth.
In recent years, digitization of instruments and growing interest in western musical instruments have positively affected sales, not just in metros but also tier II & III cities. Musical instruments also constitute a major part of online retailing with specialized websites as well as general marketplaces providing easy access to customers nationwide.