2431-Advertising and Marketing Professionals

Job Title: 

Advertising and Marketing Professionals

Job Description: 

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.


Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services

Linked Education ( CESM Codes ) : 

504 - Public Relations, Advertising and Applied Communication
411 - Marketing

Specific Occupations: 

243101 - Advertising Specialist
Description : Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
Green Occupation : No
Green Skill : NoTrade : No
Specializations : Advertising Account Executive, Advertising Account Manager, Advertising Agent Representative, Advertising Coordinator / Specialist, Creative Director (Advertising)

243102 - Market Research Analyst
Description : Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
Green Occupation : No
Green Skill : NoTrade : No
Specializations : Information and Publishing Communications Advisor, Market Access Counsellor, Market Research Project Manager / Project Leader, Market Researcher, Market Trends Consultant, Marketing Analyst, Marketing Research Accounts Manager / Key Account Manager, Marketing Research Executive, Trade Marketing Analyst

243103 - Marketing Practitioner
Description : Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Green Occupation : No
Green Skill : NoTrade : No
Specializations : Brand Manager, Business Forecaster, Business Strategy Manager, Category Manager, Interactive Direct Marketing Postal Planners, Marketing Consultant, Marketing Officer, Marketing Professional, Marketing Specialist, Product / Programme Developer (Travel Services), Product Manager, Retail Advisor, Sales Account Manager, Sales Coordinator, Sales Promotion Officer

243104 - Market Campaign Analyst
Description : Analyses market needs of a contact centre and plans responding campaigns. Works in a contact centre.
Green Occupation : No
Green Skill : NoTrade : No
Specializations : Contact Centre Production / Productivity Analyst

International Careers(ISCO): 
Source Of Info: 

Source : Organising Framework for Occupations (OFO) 2013, Department of Higher Education and Training, Republic of South Africa