1221-Sales and marketing managers

Job Title: 

Sales and marketing managers

Job Description: 

Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.


Tasks include

  • planning and organizing special sales and marketing programmes based on sales records and market assessments
  • determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
  • (c) establishing and directing operational and administrative procedures related to sales and marketing activities
  • leading and managing the activities of sales and marketing staff
  • planning and directing daily operations
  • establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
  • overseeing the selection, training and performance of staff
  • representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums.
Specific Occupations: 

Executive/ Department-manager, sales (except wholesale and retail trade) / sales promotion

Manager, sales (insurance)

Manager, safe deposits / credit/ loan (financial corporation)

Manager (assistant) sales,( telephone/mobile phone/internet)/ railway services

Department-manager, marketing

Organiser/Supervisor, sales (regional or overseas)/ (wholesale/retail trade)

Manager, commercial/Manager, exports

Director, marketing/Director, sales

Similar O*NET Careers (USA) : 
International Careers(ISCO): 
Source Of Info: 

Source: Pakistan Bureau of Statistics, PSCO-2024