243-Sales, marketing and public relations professionals

Job Title ( International classification ): 
Sales, marketing and public relations professionals
ISCO Code: 
243
Job Description: 
Sales, marketing and public relations professionals plan, develop, coordinate and implement programs of information dissemination to promote organizations, goods and services, and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.
Tasks: 

Main Tasks include -

  • commissioning and undertaking market research, analyzing the findings, and planning advertising marketing and public relations activities
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • planning and organizing publicity campaigns
  • appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity
  • acquiring and updating knowledge of employers? and competitors? goods and services, and market conditions
  • assessing customers? needs and explaining and demonstrating goods and services to them
  • visiting regular and prospective client businesses to establish and act on marketing opportunities
  • quoting and negotiating prices and credit terms, and completing contracts.
Inclusions: 

Occupations in this minor group are classified into the following unit groups:

2431 Advertising and marketing professionals
2432 Public relations professionals
2433 Technical and medical sales professionals (excluding ICT)
2434 Information and commu