12-Administrative and commercial managers

Job Title ( International classification ): 
Administrative and commercial managers
ISCO Code: 
Job Description: 
Administrative and commercial managers plan, organize, direct, control and coordinate the financial, administrative, human resource, policy, planning, research and development, advertising, public relations, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations.

Main Tasks include -

  • formulating and administering policy advice, strategic and financial planning
  • establishing and directing operational and administrative procedures
  • implementing, monitoring and evaluating strategies and policies
  • providing advice to senior Managers
  • directing the development of initiatives for new products, marketing, public relations and advertising campaigns
  • determining and directing sales activities, product mix, customer service standards
  • setting prices and credit arrangements
  • ensuring compliance with relevant legislation, regulations and standards
  • controlling selection, training and performance of staff
  • preparing budgets and overseeing financial operations
  • consulting with the chief executive and with managers of other departments or sections
  • controlling expenditure and ensuring the efficient use of resources
  • representing the enterprise or organization in negotiations, and at conventions, seminars, public hearings and forums.

Occupations in this sub-major group are classified into the following minor groups:

121 Business services and administration managers
122 Sales, marketing and development managers