4163- Business development officers and marketing researchers and consultants

Canada NOC: 
Job Title: 

Business development officers and marketing researchers and consultants

Job Description: 

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

Main Duties: 

Business development officers and marketing researchers and consultants perform some or all of the following duties:

Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
Design market research questionnaires
Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
Assess business opportunities and develop strategies to attract venture capital
Respond to enquiries from members of the business community and general public concerning development opportunities
Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
Evaluate customer service and store environments
Conduct comparative research on marketing strategies for industrial and commercial products
Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
Prepare reports, research papers, educational texts or articles
Plan and develop E-commerce strategies
Provide consultation on planning and starting of new businesses.

Employment Requirements: 

A bachelor's degree in economics, commerce, business administration or public administration is required.
Certification as a certified economic developer (Ec.D.) may be required.
Certification as a Certified Marketing Research Professional (CMRP) may be required.

Additional Inormation: 

Progression to managerial positions is possible with experience.

Classified Elsewhere: 

Economic development managers (in 0412 Government managers - economic analysis, policy development and program administration)
Economists and economic policy researchers and analysts (4162)
Financial and investment analysts (1112)
International development or aid officers (in 4164 Social policy researchers, consultants and program officers)
Marketing managers (in 0124 Advertising, marketing and public relations managers)
Other financial officers (1114)
Urban and land use planners (2153)

Source Of Info: 

National Occupation Classification, (2011)

Statistics Canada and Human Resources and Skills Development Canada,

February 2012,

Catalogue no. 12-583-X