212411-Copywriter˜

ANZSCO code: 
212411
Job Title: 

Copywriter˜

Job Description: 

Designs and composes written material to advertise products and services

Tasks: 
  • determining advertising approach by consulting clients and management, and studying products to establish principal selling features
  • writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
  • making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
  • reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
  • collecting and analysing facts about newsworthy events from interviews, printed matter, investigations and observations
  • writing news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
  • researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
  • critically discussing daily news topics in the editorial columns of newspapers and reviewing books, films and plays
Job Group: 

1

Skills: 

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Similar O*NET Careers (USA) : 
International Careers(ISCO): 
Source Of Info: 

Reference Australian Bureau of Statistics
1220.0 - ANZSCO -- Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.127