131111-Advertising and Public Relations Manager˜

ANZSCO code: 
Job Title: 

Advertising and Public Relations Manager˜

Job Description: 

Plans, organises, directs, controls and coordinates the advertising and public relations activities within an organisation.


Community Relations Manager ,Corporate Relations Manager ,Public Affairs Manager ,Relationship Manager

  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
  • directing the development of initiatives for new products, marketing and advertising campaigns
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
  • directing sales methods and arrangements by setting prices and credit arrangements
Job Group: 



In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Source Of Info: 

Reference Australian Bureau of Statistics
1220.0 - ANZSCO -- Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.31