131112-Sales and Marketing Manager

ANZSCO code: 
131112
Job Title: 

Sales and Marketing Manager

Job Description: 

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Specializations: 

Business Development Manager ,Market Research Manager

Tasks: 
  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
  • directing the development of initiatives for new products, marketing and advertising campaigns
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
  • directing sales methods and arrangements by setting prices and credit arrangements
Job Group: 

1

Skills: 

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Similar O*NET Careers (USA) : 
International Careers(ISCO): 
Source Of Info: 

Reference Australian Bureau of Statistics
1220.0 - ANZSCO -- Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.32